Webbiquity

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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

And of course, you’ll want to avoid making common website design mistakes. Information Architecture: This is the flow or navigational structure of your site. The overriding objective is to make it as easy and logical as possible for your site visitors to find the exact information they are looking for.

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Five Ways to Avoid Scaling Your B2B Business Too Quickly

Webbiquity

The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. And remember, use data to inform these decisions. Image credit: Scott Webb on Pexels. Recruit only when you really need to. Know when to scale back.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Of course, terms and conditions apply.

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Five Tips for Creating Landing Pages That Convert

Webbiquity

Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. The goal of that landing page is to: Visually capture the visitor’s interest; Concisely convey valuable, compelling information; and.

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How to Deliver a Great B2B Sales Experience

Webbiquity

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. They show if you’re on the right path or need course correction.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. You get deep insights that inform smarter business decisions. Use Dynamic Content for Personalization We’re all overloaded with information, notifications, and emails. So, why not let B2B marketing automation take care of the rest?

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

Instagram, TikTok, Snapchat, and of course Clubhouse has been getting a lot of attention lately. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s giving them a lot more information and helping inform their decision.