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Writing on the Web

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Many professionals use this tool to help match their communication styles to other preferences. Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors. yes yes of course you are…). So when I write, I picture my reader.

Content 100
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Compelling Newsletter Content:2 Big Problems

Writing on the Web

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Make an editorial calendar for each time you are going to send a newsletter.

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SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

Worse, in some cases, they aren’t teaching writers about this in online writing courses. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. Granted, this was a course for fiction and non-fiction publications and writers.

Blogger 100
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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. Of course you love what you do and the way that you do it. And of course you want to share it with the world. There’s a tightrope here that must be navigated if you want to create a successful expert ebook.

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Great Blog Content: What Makes You Mad?

Writing on the Web

I took a few courses and studied what worked, copied a few writers I admired. I hired people to help. I took courses. Here’s a checklist to help you create great blog content : Shortcuts to Content. At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. Where’s your anger?

Content 100
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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

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How to Become a #1 Expert with a Blog

Writing on the Web

Unless, of course, you can stake out a niche online , and show that you’re a number one expert in your field with a blog. I know him personally because I helped him get started blogging. He was on ET, of course, and ready to go. You don’t have to do it all yourself, but it helps to have done it, before you delegate.

Training 100