Remove help

Chris Koch

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Want to understand your customers’ business needs? Give them an award.

Chris Koch

The winners get serious recognition for their work that helps their companies and their careers. Creating the narrative helps project members focus their efforts and will help sell the effort to others inside the business and with customers. Marketing programs should help the business stand apart from competitors in the segment.

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Why our thought leadership is broken

Chris Koch

Of course, then the internet happened and advertisers got tired of subtle. The publishing model of ads next to content won’t work, of course. It may have taken quite a while before a reader started to associate a company advertising in a magazine with the subject matter covered in the magazine. But it happened. What does it mean?

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What Pisses off the Man Who is the Face of 3D Printing

Chris Koch

Basically it’s the things we tamp down with Ritalin today: “We don’t let kids be playful, explore, or help them understand who they are,” he said. After his speech to the conference at large, Pettis held a Q&A in a small side vestibule where he was asked to explain what makes him so angry. A CEO Who Lived the Crisis in Education.

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In social media, no one knows you’re an introvert

Chris Koch

and, of course, came up with a theory. How can we help customers be extroverts? Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. On the internet, nobody knows you’re a dog. But as Paul points out, that self is often lazy and fearful.

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Where should your corporate blogs live?

Chris Koch

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. They encourage subject matter experts to blog, track what they write about, and offer blogging guidelines and help when needed. Earlier this year I surveyed B2B marketers about their approaches to corporate blogging.

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There is only one objective in social media: create learning networks

Chris Koch

In the course of hundreds of interviews with companies over my career, the “yes but we’re different” mantra was a familiar refrain. You need to build an internal network that focuses on identifying internal thought leaders and building alliances with external academics and customers who can help develop and test ideas.

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Why B2B marketers hate social media

Chris Koch

But of course, no B2B marketing strategy does that. As more buyers participate in social media, and as the tools and possibilities for collaboration continue to improve, social media is becoming an indispensable channel for marketers to help buyers find one another and market to them. But social media is by no means a silver bullet.