Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. It helps avoid high-visibility mistakes and gives everyone a share of ownership in the video before it’s published to the world. Innovative video content sharing. Sharing content privately — and personally.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JANUARY 27, 2015

The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. Goal Day, Weekend Warrior, Daily Showdown, Workweek Hustle, Oh My! So, there are a baseline 4 challenges to choose from: Goal Day, Weekend Warrior, Daily Showdown, Workweek Hustle. You’re a winner! Got git ‘em, Tiger! Like this post?

Facebook 80

Facebook Communities Social Media Twitter 80

Biznology

FEBRUARY 22, 2021

What they care about of course, is what’s in it for them. Of course, saying you’re great and having someone believe it are two di?erent A really helpful employee is going to help you fix your problem, maybe even without teaching you that your lower glide assembly needs a new flange to keep the pinion in place.

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

OCTOBER 24, 2013

Of course, nothing is ever set in stone, but general rules will always apply. These businesses can be broken down into smaller segments, such as: Sole proprietor/small business. Mid-market. Enterprise. Once your buyers are segmented, you can then assign various sales cycles.

Top of Funnel 80

Top of Funnel Sales Cycle Content Marketing Planning 80

Biznology

APRIL 13, 2017

Speaking of HTML, you should be able to design your eLearning courses later without it, so make sure your software can be used easily and doesn’t require coding. You need to make sure that your eLearning materials and everything else related to your courses are safe and secure at all times. Reliable security controls.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

DECEMBER 16, 2020

That role will, of course, look a little different depending on your particular niche and area of expertise. To that end, focus on initiatives that align with the industry in question and, of course, the specific organization’s priorities. This can help relieve some of the burdens while ramping up and supporting your team’s efforts.

Peer-to-peer 197

Peer-to-peer Work Management Distribution Course 197

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Take a moment to look at those sentences. Notice anything wrong? I didn’t, either.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

NOVEMBER 17, 2017

One of our favorite set of metrics helps compare mobile usage and desktop usage. Set your course. Finally, know what you want to achieve, create metrics to measure your progress toward achieving those goals, and adjust your course if necessary as you learn what is realistic and what actually adds to your bottom line.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

DECEMBER 22, 2021

There will be plenty of help available in addressing them.). Confirm that they are, of course, and also be sure that they are staying current with the latest threats and evolving their protections as threats themselves evolve. Ask A Lot of Your Digital Vendors.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

FEBRUARY 25, 2019

Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the globe.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

NOVEMBER 30, 2017

He also has a set of good ideas for how “prescriptive selling” can help us get out of this mess. . Sales needs to help customers simplify the buying process. Why do customers fail to agree on a course of action? What can marketing do to help? Your research found a lot of dysfunction in the B2B purchase process.

Buy 131

Buy Process Gartner B2B 131

Biznology

AUGUST 4, 2020

For example, you might have participants work through a business situation where they can choose one of three courses of action, each with different outcomes. To help, here are three steps to making it easier to manage: Break the cohort into three to five teams. Of course, there is no right answer, but the teams can debate this topic.

Lead Ranking 104

Lead Ranking Work Management Marketing Management Lead Scoring 104

Biznology

APRIL 14, 2021

It, of course, is a rebrand. In this episode of Messaging on a Mission, Consultants Collective member consultant Douglas Spencer talks with Darren Horwitz, Founder of TenTen, a brand implementation firm that helps organizations plan, build, and manage change. If it hasn’t happened to you in your career, it probably will. Episode Guest.

Brand Identity 104

Brand Identity Branding Advertising Agencies Consulting 104

Biznology

JULY 31, 2019

In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Today, this is not so. Resources are more Available to Entrepreneurs.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

DECEMBER 7, 2021

That said, following an executive master of business administration (EMBA) course can build on the leadership skills developed throughout a career. It can also help identify qualified candidates for emerging jobs within companies. This also helps avoid greenwashing. It may ease the transfer to other industries. Conclusion.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

MAY 17, 2021

I’m kidding, of course. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. Here, it’s helpful to draw a distinction between different kinds of content you publish. Promotion Are you getting the word out about your content?

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

AUGUST 25, 2020

To help you increase your earning potential through higher conversions, we’ve assembled a list of the most relevant tactics for this year. Of course, this requires a long-term approach that won’t just affect your 2020 conversions, but that will rather define your reputation in the years to come, as well. Offer help across platforms.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Additionally, your program will help HR reach its KPIs too. How Employee Advocacy Helps With Recruiting. How Employee Advocacy Helps With Retention.

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

APRIL 1, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. Social Media.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

NOVEMBER 2, 2017

Thankfully, there are a plethora of marketing automation tools out there that will not only help you bring in leads to boost revenue, but also give you more time to spend on improving your business. Unless, of course, you have Sniply. The key to an effective social media presence is content curation. Searchmetrics.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

OCTOBER 30, 2020

“…We can all do a better job of creating unexpected opportunities and connecting the dots with others so that they can help us or we can help them. To help facilitate this, the company will revamp its offices, turning them into what it calls ‘Dropbox Studios.'” .” How to Create Your Own Career Luck.

Terms and Conditions 197

Terms and Conditions Barriers Lead Ranking Domain 197

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. A bulletproof vest won’t help if you’re not wearing pants. Do exactly the opposite of what you’d like: Reveal ’til it hurts.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JUNE 25, 2019

Of course, there’s a fine line between remaining visible and being a pest. Ideally, you’ll offer them information or tools that help them in their business – and that reinforce your own expertise and value. I think we can help you, but I don’t want to be a pest. Ask the Question. No problem if we’re not a good fit.”.

Marketing Prospects 123

Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Biznology

JULY 13, 2018

It can be an expensive and low-probability task to help a prospect understand that he has a problem and should be looking for a solution. There are exceptions to this, of course, and there can be real opportunity to introducing an entire class of prospects to a solution. Exploration. Beyond that very initial stage comes exploration.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

APRIL 12, 2017

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. WordPress plugins like Yoast and All in One SEO can help. The importance of keywords. Next-Level Tools.

SEO 136

SEO Optimization Keywords Adwords 136

Biznology

JUNE 12, 2018

Of course, when the s**t hits the fan, hiring my or an agency like mine should really be the last resort; however, if you religiously, rigorously, and persistently do the five preventative things I listed above, you’ll at least be well-armored against the inevitable. Take back your online reputation with a little help from your friends.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

APRIL 18, 2022

Here are some reasons why and what you can do to message is helping, not holding you back. Having your organization’s message down pat is, of course, the first step. Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. What to do about it.

Best Practices 104

Best Practices Fulfillment Intent Marketing Strategy 104

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. When I set out to develop my course, I knew I had to include this human element of marketing. Our target audiences are humans with human needs and of course, we marketers are too. This is my first semester teaching.

Conference 91

Conference Campaigns Planning Ad Building 91

Biznology

JULY 29, 2019

This is where gamification helps immensely. An employee advocacy tool such as GaggleAMP will help you do this. Of course, employees like prizes, but they also like the acknowledgment. This helps you grow your program and expand your reach on social media by having more active people involved.

Social Media 132

Social Media Organic Leads Activities Rules 132

Biznology

MAY 11, 2020

That is, of course, assuming that your purpose includes some greater good and/or some mission to help your target audience. Key among the lessons we can take from the organizations implementing these practices is the idea that conveying your purpose in your marketing is your best chance to connect with your prospects.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

MAY 11, 2017

These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Here I want to cover the three most common blockers, and give some ammunition to digital marketers to help them clear those blockers.

Marketing AI 152

Marketing AI Budget Programs Work Management Paid Search Agency 152

Biznology

NOVEMBER 12, 2020

Which is why it’s critical to review your content with the goal of removing or reworking anything that is not still on message and helping to move prospects toward a purchase decision. Analytics tools can help you determine what content should stay, what should go, and what should be revamped. Why Content Audits are Critical.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

NOVEMBER 18, 2021

Streamlining sharing protocols and procedures can help with compliance. Beyond those tools, you need to invest in training and processes to help your team follow the security standards you set up. As will Compliance, of course, if your firm is subject to industry regulations. Tools to Enable and Control Sharing.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. This is the kind of information that can help you push toward consistent incremental improvements in your digital marketing effectiveness. If you’re not measuring it, it doesn’t matter. But only if you’re reading it regularly.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Biznology

DECEMBER 8, 2020

There are obvious threats, of course, such as financial solvency, reputation, and quality-control. Having a litmus test or decision tree can help you say no without guilt. Small changes every month can help you move forward. Small changes every month can help you move forward. Click to Tweet.

Peer-to-peer 129

Peer-to-peer Buyer Personas Work Management Organization 129

Biznology

NOVEMBER 11, 2020

And, of course, our logo looks great in rainbow colors every June for Gay Pride month. Douglas Spencer is a member of the Consultants Collective and the president of Spencer Brenneman, LLC, a Boston-based brand and messaging strategy agency helping mission-driven organizations reframe their focus and remaster their messaging.

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Biznology

NOVEMBER 22, 2017

If you admit that your LinkedIn profile needs some updating or an overhaul but the task seems daunting because writing isn’t in your wheelhouse, then connect with a professional or agency who will help. It’s easier, faster, and cheaper than you think. There’s no picture.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116