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Influencer marketing should not be about collecting influencers

Biznology

Successful influencer outreach is just the end result of building a real relationship over time. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

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Book Review: Social Media Marketing

Webbiquity

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Dana Larson | Expert Bits.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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How to Build Traffic Generating Links

Sharpspring

Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link? Quality Over Quantity. Authoritative Websites.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. You'd be lucky to find anything about Mr. Fux online even with a google search. Of course not.

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Detecting Link Manipulation and Spam with Domain Authority

Moz

(now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. These sites don't rank in Google — why do they have decent DAs in the first place? But you might be asking. is the use of our Spam Score.

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