Biznology

AUGUST 1, 2013

No, even if you gave me a pair of Google Glass–er, gave me a Google Glass–um, if you just gave them to me, I am not sure I would want them/it. So how will Google Glass help me do that? I need Google Glass to help me use my phone better as a little computer. I’m looking for more than what they do.

Google 80

Google Terms and Conditions Press Display 80

Biznology

JUNE 9, 2015

It’s a little known fact, but something I try to remind everyone all the time, that Google Search has a lot of common with Dustin Hoffman ‘s character in Rain Man, Raymond Babbitt. Google Search has a lot of eccentricities. You make all of this explicit on Google Webmaster Tools. So, I chose www.gerr.is.

Google 80

Google Domain Tagging Analytics 80

Biznology

APRIL 21, 2011

Of course Facebook won't kill Google. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. But I don't say that because I somehow thing Larry P has the jump on Mark Z.--instead,

Facebook 80

Facebook Google Course Social Networks 80

Biznology

MAY 1, 2013

Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. Too many links to click, hard to backtrack to make sure you read everything, not sure which parts were boilerplate web safety advice vs. Google’s specific policy, and more. Photo credit: Sean MacEntee.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

NOVEMBER 4, 2010

Of course, that is one of the beauties of the Internet in that it can all be measured. I am seeing this with Google's Place Pages. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google. That's a shame.As That's a shame.As

Lead Ranking 80

Lead Ranking Lead Scoring Google Wikipedia 80

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response. Anyone trying to spam Google is taking a much higher risk.

Google 80

Google Search Marketing High Quality Lead Rules 80

Biznology

JANUARY 5, 2018

Accelerated mobile pages are flat HTML web pages that follow Google ‘s guidelines and are hosted by Google to boost page load performance on mobile devices. This article tells the story of how we discovered this apparent conflict in Google’s standards at IBM. Google also ignored our country and language codes.

SEO 192

SEO Guidelines Mobile Marketing Paid Search Agency 192

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Why is this important? Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

JANUARY 10, 2022

Reducing the “Google tax.” ” Google remains the most important source of traffic for most websites, especially for the generic terms that are critical to attracting people who don’t know you. But why are we content to pay the Google tax on branded search keywords? Ruth Stevens.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

SEPTEMBER 10, 2010

I am writing this post on Wednesday which is the same day that Google announced it's new Google Instant search interface. Then there has been the protector of all things Google, Matt Cutts , calling for people to calm down, stop running wild in the streets and not turn off the new Google toy in a "knee jerk reaction.".

Google 80

Google Internet Marketing SEO Search Marketing 80

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Take a moment to look at those sentences. Notice anything wrong? I didn’t, either.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JANUARY 4, 2018

“Motion provides meaning,” according to Google ‘s Material Design language for mobile application design. Of course, animation can also take you places like the inside of a machine or organism where you can’t go in real life. Motion guides our interactions with mobile devices.

Video Marketing 153

Video Marketing Business Storytelling Mobile Marketing 153

Biznology

JUNE 12, 2018

Of course, when the s**t hits the fan, hiring my or an agency like mine should really be the last resort; however, if you religiously, rigorously, and persistently do the five preventative things I listed above, you’ll at least be well-armored against the inevitable. Your online reputation abhors a vacuum in Google search.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

FEBRUARY 25, 2019

Online learning courses have been a boon to digital marketers to educate themselves on the latest developments — professional education via e-learning has become a valuable, convenient and comfortable experience for both employees and employers across the globe. Also, you can ask questions and get advice from peers and experts.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. This is good for search. This is good for the site.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. Well, you first need to build out any sites you already have, including all your companies, foundations and boards.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. I don’t suggest that you tell the customer directly that you notice they stopped by, of course.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

FEBRUARY 9, 2018

Anyone can go to Google Planner and get 100 words for every seed word they put in. Many businesses just use what Google gives them and only find out after the fact that they chose a lot of junk keywords. Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

NOVEMBER 12, 2020

Google and the other search engines seek to give their users relevant, up-to-date content. Of course, not every piece is going to be salvageable. Whatever direction you go, be sure to log in to the Google Search Console account for the site and use the Removals tool to have the page de-indexed. Why Content Audits are Critical.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

APRIL 1, 2020

Google Cloud offers GSuite customers an enhanced version of Hangouts. People eager to learn how to do sales onboarding and training better will find plenty of material in Adobe’s terrific collection of courses, webinars, blogs and more about distance learning. You can try Adobe Connect free for 90 days. Distance learning.

Work Management 151

Work Management Resources CMS Development Enterprise Management 151

Biznology

JANUARY 7, 2021

Of course, strengths include revenues and money in the bank but think broader. Example: Each time a customer tells you they’re satisfied with your product/service, send them a link to your Google account so they can tell the world how great they think you are. Here’s how to create the SWOT: Strengths. What do you/they love doing?

Small Business Marketing 197

Small Business Marketing SWOT Planning Process 197

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Branding Brand Identity SERP 129

Biznology

NOVEMBER 18, 2021

This includes even the most basic free versions of tools like Google Docs, Box, and Dropbox. As will Compliance, of course, if your firm is subject to industry regulations. At the outset and for your reviews, be sure to include representatives from divisions across the organization.

Content 104

Content Enterprise Management Privacy Training 104

Biznology

SEPTEMBER 6, 2017

A video call, of course. A Google search for personalized video will turn up lots of options. A Google search for personalized video will turn up lots of options. And, of course, video can provide convincing evidence for assertions made in an RFP. Record and edit a message with your webcam or smart phone.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JUNE 14, 2019

Not only can online reviews help with your Google ranking, but they can also affect the way your business shows up in the search results. One important platform to pay attention to is Google reviews. The first step is to verify your business by registering it with Google. Replying to Google Reviews. Visit [link] to do so.

Guidelines 112

Guidelines Lead Ranking Lead Scoring Opinions 112

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Don’t (or Do) Compare My PR Campaign to Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

MARCH 31, 2017

Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?). Of course, this is easy to type–and harder to implement. It’s the same, excellent copy they’ve always written–with a slight Google twist. Do that more often.

SME 80

SME Ad Building Copywriting Content 80

Biznology

APRIL 12, 2017

There are other reasons a larger commitment to SEO may not make sense, of course, but that doesn’t mean you can’t get the most out of the content you do publish by applying foundational SEO concepts to all of your work. The importance of keywords. Bigger isn’t always better.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

JUNE 11, 2019

We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? Spotify Stitcher Radio Google Play iTunes. In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. 0:00 Intro. 29:00 Outro.

Business 116

Business Customer Satisfaction Opinions Practices 116

Biznology

AUGUST 24, 2018

However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Google and other search engines don’t work that way. Marketers across industries don’t like to admit defeat. The truth is, search-engine optimization (SEO) requires time to take effect.

Campaigns 126

Campaigns Planning Work Management Marketing Management 126

Biznology

NOVEMBER 8, 2017

A mere Google search for “AI job loss” over the last month would reveal titles such as “AI Will Put 10 Million Jobs at High Risk,” “Robots are Coming for Our Jobs Sooner than You Think,” “AI and Robots Could Threaten Your Career Within 5 Years,” and “When AI Spells Exit.”

Forecasting 132

Forecasting Facebook Google Class 132

Biznology

MAY 16, 2017

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. Meals Aren’t their Courses they’re the Orchestrated Whole.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

JANUARY 19, 2016

So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. What’s Google’s strategy? A 13-step crash course in digital marketing. Google is a lying liar that lies. Everyone loves top-ten lists. Why aren’t you cross-blogging on Medium?

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. When I set out to develop my course, I knew I had to include this human element of marketing. Our target audiences are humans with human needs and of course, we marketers are too. This is my first semester teaching.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Biznology

JUNE 11, 2020

But I stay loyal to what they taught me in my journalism courses. In my view it has recovered from stumbles, adjusted course, scaled well, and has behaved transparently. Additionally, Zoom has tons of competitors including new offerings from Facebook, Microsoft, Google, and Slack. The way we get above it is one step at a time.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

APRIL 21, 2017

It won several awards prior to 2014 and positively influenced sales for the beer over the course of years. The likely answer is Google was penalizing the company for duplicate content. For Google, duplicate content is not just pages that have identical content. By many accounts, it was a very successful campaign.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147