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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. As you chart your course, here are seven tips to help navigate the journey forward. Success begins with setting a clear course for your journey.

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How to Create an Email Course to Generate More Leads

Optinmonster

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. They’re also an easy way for business owners and entrepreneurs to test demand for an online course, before you sink a lot of time and money into creating one. What Is An Email Course?

Course 84
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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

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B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. So what's missing?

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

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Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation

Walker Sands

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.

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Top 6 Free Content Writing Courses

nDash

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers. The good news?

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