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What is account-based marketing today and how has the space evolved?

Martech

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Intent signals emanate from buyers’ interactions with content. How does the elimination of third-party cookies change the content marketing landscape?

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Such resources include courses, webinars, assessments, meetings, and publications. resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. an interactive facility for events, open-source community tools, and education. HIM Body of Knowledge TM. CIO Forums.

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Top Trends in Technology Marketing for 2015

Hinge Marketing

There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. Below, we’ve collected the top four trends to watch – and what you need to know to leverage them most effectively. Research conducted by RAIN Group and Hinge shows a striking trend.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Of course, speed and responsiveness are crucial, too, lest an interested party lose interest and move on to a competitor. Relevant Professional Services Trends Online. Let’s get started.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Friends of Search Amsterdam. February 4, Amsterdam, Netherlands. Adobe Marketing Summit.

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Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss

Madison Logic

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.