Customer Experience Matrix

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Building Trust Requires Innovation

Customer Experience Matrix

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. Of course, many activities are not so easily verified. in the wake of Facebook’s Cambridge Analytica scandal, although the odds are greatly against it.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification.

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Pega Does Vegas

Customer Experience Matrix

These include varying types of machine learning, recommendations, natural language processing, and, of course, chatbots. Of course, every company says it’s customer centric but most stop there. Given the customer-hostile approach of most airlines, it was nice to glimpse an alternate reality.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. Of course, it can also assign each person to the correct persona for each client. What does Mariana do with this information?

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But I’ve seen other creative approaches such as scanning purchase receipts (in return for a small financial reward, of course) and even using satellite photos to track store foot traffic.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.