B2B Memes

JULY 15, 2011

But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. In that case, of course, it’s not really early adoption at all, but a herd mentality. The benefits of early adopters don’t end with identification or advocacy.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. Content, of course. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

SEPTEMBER 19, 2011

For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. Facebook Subscriptions: Overdrive for Journalists? The resistance will not be so fierce. But what journalist hasn’t thought at some point or another about going long-form and writing a book?

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

OCTOBER 8, 2010

Of course, to nurture your brand, you have to market it. What that means, of course, is that the opposite is true as well: The record you leave on the social Web can benefit you just as much as it can hurt you. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 26, 2010

At best, we get to throw in a “ sic &# here and there (not counting wikis, of course, but that’s a topic for another day). The solution he sees is not editing, but social controls of the sort found in Twitter and Facebook, built on “real identities and control of relationships&# : “The result is better discourse.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. You hope for reader reaction as well, of course (why else publish it?) In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. You hope for reader reaction as well, of course (why else publish it?) In the analog era, says Joel, writers didn’t have this problem. In fact, they didn’t really need readers at all to feel rewarded.

Validation 100

Validation Content Blogger Social Media 100