Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Define Your Target Persona’s Personality.

Social Media 336

Social Media Personalization Media Branding 336

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 126

Examples Campaigns Advertising Agencies Burn Rate 126

ConvertKit

JUNE 15, 2021

Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or a gamified course? Are you okay with getting paid royalties or do you prefer getting paid per course sold?

Course 99

Course Landing Pages Training Planning 99

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

SEPTEMBER 8, 2020

Drip marketing’s heady blend of old-fashioned sales letters (think Claude Hopkins) and high-tech personalization can convert like nothing else. Since one of its main goals is to expose abuses of power, they decided to create a course about what to do if subscribers need to blow the whistle on an employer or a government agency.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

KoMarketing Associates

JULY 2, 2020

These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. This video ad is a great example of the power of customer stories. It’s also very effective to have the person in your ad point to the call to action. And it’s (obviously) a photo of a person.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. But, creating a killer call-to-action that converts is an uphill task. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? The Personalized Sales Experience.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? Each time you guide someone to the next step, the invitation will evolve with the course of your sales process. Successful sales pitches: Use a unique, personalized opening. Support your pitch with examples of success supported by visualizations.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. It’s time to get personal. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Let’s take a look at some examples of commission types and how they’re calculated so you can see what would make the most sense for your business. Formula: Base salary + commission Example: Your annual salary is $40,000.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 127

Examples Tips Cross-Selling Bundling 127

Litmus

FEBRUARY 16, 2022

We’re going to take you through some of these questions and give you the answers to enhance the use of countdown timers and show some great email examples, including some which are included in Kickdynamic’s Best Emails of 2021 showcase. Use them for big events, promotions, or personal things like a birthday or holiday countdown.

Tactics 85

Tactics Personalization Long Tail Marketing Examples 85

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. Versatility: Digital products can take many forms, such as e-books, courses, software, music, and more. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product. Why Sell Digital Products?

Examples 93

Examples Product Work Management Marketing Management 93

Ontraport

DECEMBER 3, 2019

Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are leveraging its power. By adding a fun element to your online course, you are creating motivation and inspiring engagement in a new, refreshing way. Why gamification?

Course 98

Course Word of Mouth Marketing & Strategy Customer Satisfaction 98

Optinmonster

JANUARY 18, 2024

Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. You can use OptinMonster’s list segmentation feature to personalize your email communication and boost app conversions.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 85

Examples Conversion Urgency Marketing Amazon 85

Zoominfo

OCTOBER 5, 2021

For example, Apple is issuing $2.5 For example, he’s invested in a number of tech startups, giving young and promising companies the opportunity to strive for Salesforce-level heights. But, we hope these examples illustrated how influential a successful business can be when they use that influence for good.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Martech

OCTOBER 12, 2022

Plus, as you’ll see below in my list of email examples, you don’t need it if you have the right subject line. You need not create a whole new email (see the Mud Pie example below to discover how a simple copy tweak here and there might suffice). I didn’t have to look too far to find examples worth sharing.

Examples 112

Examples Effectiveness Template Email Marketing 112

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Heinz Marketing

JULY 20, 2022

Here’s a bit of what I learned… To really be effective with both personalization and persuasion, understanding and digging into motivation is key. Tapping into the buyer’s motivation to act, buy, and convert can help deliver the right message to the right audience at the right time and in a personalized way.

Personalization 112

Personalization Marketing AI Copywriting Intent Data 112

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

xiQ

MARCH 31, 2020

With B2B marketing shifting to email, web, and digital channels, it is imperative for marketers and sales professionals to personalize communications and rise up above the noise. This no longer works because in our ‘civilian’ lives, we are used to being catered to in a highly personalized manner.

Personalization 96

Personalization Ideal Customer Profiles Work Management B2B Sales 96

ClearVoice

MAY 13, 2021

When experts allow behavioral targeting to guide their interactions with users, it becomes more personalized and valuable and thus more likely to resonate, explains Clair Simpson, the director of marketing at Oncue. “In Do make it personalized at the right time. Do make it personalized at the right time.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

SalesIntel

NOVEMBER 14, 2022

Sales is more than a transaction; it is a process and an increasingly personalized one. Here are 5 examples of essential qualifying questions that go beyond the basics to get you the information you need in order to decide whether to move forward. The post 5 Best Examples of Qualifying Questions appeared first on SalesIntel.

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Brandpoint

APRIL 13, 2023

This, of course, is easier said than done. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Build a loyal community with newsletters.

Examples 145

Examples Newsletter Template Landing Pages 145

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. Heading optimistically into 2023.

Personalization 86

Personalization Planning Sample Conference 86

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. Of course, both leads and prospects are essential to the success of your business. They may be entirely new to your business and still trying to understand what you offer.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Sprout Social

NOVEMBER 29, 2022

You’ve probably thought long and hard about your brand’s look, personality and voice. According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. This CSR example works because it shows how well Grove Collaborative knows their mission and audience.

Examples 96

Examples Paid Search Agency Burn Rate Planning 96

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Hubspot

DECEMBER 20, 2021

Of course, there are also business owners who hear these terms and must do their best to resist curling into the fetal position in their CPA’s office. Thankfully, when terms are broken down into easily understandable concepts, and you have the opportunity to see examples and utilize templates, these numbers don’t have to be scary at all.

Course 64

Course Budget Programs Word of Mouth Template 64