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Act-On Software Stresses Ease of Use

Customer Experience Matrix

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. Of course, every system has its own mix of strengths and weaknesses. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. What’s missing from the list is CRM integration.

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allows small teams to accomplish marketing automation on par with much larger companies. What Does Each Role Do?

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How Should I Structure My Marketing Automation Team?

Adobe Experience Cloud Blog

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. 1 full-time employee).

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. So these are a few different reasons why you might go to a live event.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

That’s landing page optimization. And then of course there’s quality score and if anybody has managed a pay-per-click campaign, they understand that quality score is a big contributor. [Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. So those are calls-to-action.

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LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another.