Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ClearVoice

APRIL 14, 2023

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Ledger Bennett

DECEMBER 18, 2019

Of course, the reality of delivering that equation, especially in larger, more complex B2B organisations is not quite so simple. If you’re thinking about building a revenue engine, get in touch today to discuss how we’ll be able to help you info@ledgerbennett.com. Can’t be so hard right? Sell more stuff = make more money.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Customer Experience Matrix

JUNE 9, 2009

The idea is to help the sales rep decide who to call first. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Hopefully this will help answer some of the following questions. What resources are available to help me? Those four are Hubspot, Marketo, Pardot and Eloqua. What resources are available to help? You can find that at [link].

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Customer Experience Matrix

MARCH 16, 2016

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Convince & Convert

FEBRUARY 27, 2015

A recently released report from Forrester, “ Market Overview: Online Video Platforms for Sales and Marketing ,” offers a data-driven guide to help modern marketers wrap their heads around where video marketing technology is headed and how to tell their compelling stories via video. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? That means you have no way of knowing whether your content is helping your business. This process helps to increase their web traffic in two ways. Of course, you don’t just want leads. Or is it just busy work? Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Belkins

JANUARY 24, 2021

Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages. As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Ledger Bennett

JANUARY 26, 2020

Of course, following up via each channel takes a lot of time and effort which is why some companies are adopting Artificial Intelligence (AI) solutions to lighten the load. To properly build an outreach strategy, it’s crucial to understand that each channel has its place in a coordinated Marketing plan. The Takeaway.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

AUGUST 28, 2014

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Fortunately, we have the Internet to help. Here, the Alexa figures do provide some very helpful insights.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Ledger Bennett

MARCH 12, 2020

We’ve had countless messages and calls from clients asking what the best course of action is if an event has to be cancelled or attendees start to cancel as a result of Coronavirus risk. Target companies will continue to need to invest in their products and services that will help them grow and transform. Other ways to generate leads.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Of course, the value of such a system depends on the actual actions it makes available. These are used mostly to help assess data quality and to profile new inputs.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Televerde

MARCH 7, 2022

Before I was incarcerated, I earned my high school diploma with honors and I took a couple of college courses after that. In school, I excelled in my computer and specialized courses as I truly enjoyed learning about technology, sociology and psychology. What kept you focused, motivated and on course? Did you ever want to quit?

Work Management 52

Work Management Advertising Agencies Paid Search Agency Planning 52

Ledger Bennett

FEBRUARY 24, 2020

Of course, what’s available to us now are much richer data sets which allow us to drill down further into granular detail on a buyer persona, giving us more chance of striking an emotional connection than we’d have without that information. But then, we knew that. But it’s not new, and it’s not a trend. It’s a fundamental marketing principle.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. How do you help your customers? Want to hear more from Steve?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Convince & Convert

AUGUST 18, 2015

We have about 15 corporate sponsors that help us bring you marketing and customer experience content every day of the year (some of them are over there on the left…give em a click!). And I am using technology from Affinio (one of our sponsors, actually) to help answer those questions. This is some deep, secret sauce stuff.

Paid Content 140

Paid Content Paid Search Agency Analysis Domain 140

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. For the business value, of course!

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Ledger Bennett

NOVEMBER 13, 2019

So in principle, the CRO should be a great ally to both the CMO and Sales Director, because their aim is simply to help make your departments even more effective. Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. The threat of the CRO North star objective.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. With the hype cycle at full throttle, maybe a little straight talk would help. A few can help me immediately and I may want to learn more. Of course not. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

The Point

NOVEMBER 5, 2009

But marketing automation can also have an impact on a more strategic level, addressing the frequent disconnect between marketing and sales, and also by helping to make marketing departments more accountable. Tags: Marketing Automation barbara angius saxby CRM eloqua marketo salesforce.com. Thanks Barbara!

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Heinz Marketing

FEBRUARY 26, 2018

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Webbiquity

SEPTEMBER 1, 2010

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement).

PR 100

PR Marketing Automation Services Blogger Eloqua 100

ANNUITAS

FEBRUARY 19, 2015

It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

SWZD

SEPTEMBER 16, 2019

He began as a computer science major, but realized after taking some marketing courses that “there is more to the world than input and output; if, then, else statements; and loops.” Its customers are in over 25 countries and include large financial services, insurance, healthcare, and telecommunication companies as well as government clients.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

ClearVoice

JUNE 17, 2019

Red Bull, of course, has tried every form of content marketing, from movies to blogs to launching its own ambitious but short-lived TV channel. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Of course, we’re partial to ClearVoice.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Vidyard

SEPTEMBER 1, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. So without further ado: Eloqua.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

SnapApp

OCTOBER 24, 2018

Of course, design plays a major role in landing pages. Using interactive content on your landing pages can help increase brand awareness and capture more leads. As well as our integrations with Pardot , HubSpot , and Eloqua. Landing pages are a key part of your marketing strategy and a big part of lead qualification.

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

Content Marketing Institute

OCTOBER 22, 2017

These channels help consumers pick and choose exactly which brands they interact with. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite. It provides value for their lives, isn’t intrusive, and aims to be helpful above promotional (*insert praise-hands emoji here*). This is perhaps the No.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

SnapApp

OCTOBER 28, 2016

Of course we want to be creative; creativity is necessary and intertwined with everything we do. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. But how does the explosion in martech help your marketing team get stuff done today? It doesn't.

Eloqua 48

Eloqua Banners Training Creativity 48

Terminus

JANUARY 13, 2021

Of course not. By grouping them together as the fundamental unit, then you get marketing and sales speaking the same language, you help out both departments, and this keeps you from the dreaded “spraying and praying.”. KPIs that are actually key. So, let’s go back to that frustrating boardroom. Well, do we need to do anything?

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. No thumb twiddling allowed!

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65