Customer Experience Matrix

JULY 31, 2015

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. That, of course, relates to the convergence of martech and ad tech into “madtech” that I've written about before. This puts them among the top 3 leaders in the small business sector.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. Of course, there's more to these figures than just the industry size. The table below shows the results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MARCH 3, 2009

Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

JUNE 30, 2010

LoopFuse knows that, of course. But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

Of course, it can also assign each person to the correct persona for each client. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. What does Mariana do with this information? These are cleaned, enhanced with company and individual data, and assigned personas.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Of course, nothing is set in stone. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Of course, the value of such a system depends on the actual actions it makes available. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, none of this is your concern, Dear Reader. Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 9, 2015

The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. And of course this is just a pre-beta announcement. But, it’s still exciting to see progress past the traditional limits of predefined campaign flows.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Last year, the top four industry vendors (Eloqua, Marketo, HubSpot, and Infusionsoft) added 49% more employees, compared with just 21% for the rest of the industry. Of course, the minute I posted this blog, I started to see additional figures.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

APRIL 21, 2009

Of course, I’ll report on results when I have some. The obvious answer is “it depends”, but that just begs the question, “Depends on what?” In any event, I’m curious about people’s actual experiences. I’ve created a little poll using SurveyMonkey – if you’ve implemented a demand generation system, please click below to fill it out.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 26, 2009

Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). Of course, I can (and just did) warn buyers to select the items that matter to them.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Of course, I do realize that publishing this matrix lead to many more phone calls from vendors who want to know why they weren't listed in a given category. Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

MARCH 8, 2011

Of course, the entry of Salesforce.com as a direct competitor has long been the worst nightmare of B2B marketing automation vendors, who exist largely because Salesforce.com doesn’t give marketers what they need.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 2, 2011

Of course, any true believer would dismiss me as part of a pre-digital generation, and therefore both obsolete and irrelevant as a human being. I discussed RPM with both Eloqua and Marketo during Dreamforce. Both share a vision of combining marketing automation data with sales data, and ideally with data from other sources.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

Of course, these companies will sell to mid-size firms as well. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MARCH 23, 2011

Of course, this is the same scope as traditional CRM, but the micro-business systems add stronger process automation than most CRM products. You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million).

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. Nice, but not unique: Eloqua , Net-Results and SalesFusion have similar connectors and there are probably others. Of course, other vendors disagree.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

Customer Experience Matrix

MAY 25, 2010

However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself. Payne's post says that Eloqua and Market2Lead have been discussing a path for Market2Lead clients who prefer Eloqua to an Oracle relationship.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

FEBRUARY 13, 2009

Of course, this means you have to know what those details are, which in turn requires still more preliminary work. Of course, doing more work now isn't easy, since you probably don't have a lot of free time. Eloqua volunteered that they couldn’t do this, which I appreciated. SFDC" stands for Salesforce.com.)

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

AUGUST 23, 2009

Sweet Suite currently connects with Eloqua via an API, and is likely to connect with other systems in the future. The Eloqua interface also tries to link the commenter to existing records in the demand generation database, generally by looking for a match on the social media username.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

APRIL 17, 2013

Lattice Engines also imports data from the clients own systems, although of course this isn’t shared with anyone else. Users can export lists to Excel and Marketo, with connectors for Eloqua and other marketing automation systems on the way. Lattice Engines doesn’t try to link personal and business identities for individuals.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

Customer Experience Matrix

MARCH 16, 2011

Here’s a state-of-the-art version from Eloqua: This has the advantage of displaying the exact flow of leads, including branches that split apart and come together. Of course, nothing is truly unique. Well, most systems use some variation of two basic approaches. One is to create a classic branching flow diagram, like a Visio chart.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Customer Experience Matrix

JULY 3, 2008

Of course, it also resurrects the customization and integration issues that the application-based strategy was intended to avoid. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) This would certainly give it a more defensible business position.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ).

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

demand generation vendors: Eloqua , Silverpop , Marketo , etc.) Today, of course, that sort of sharing has become increasingly important for every marketing project. Marketing automation vendors and in-house IT groups see the same future and recognize the threat to their own positions.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 20, 2009

The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. The question this raises in my mind is where the industry goes from here.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120