Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

AUGUST 4, 2020

A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Pricing: $79/$159/$299 per month; enterprise pricing by quote. Total reviews: 679. Average user rating: 9.35. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. ClickMeeting. Total reviews: 254.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Customer Experience Matrix

OCTOBER 30, 2006

Not to be obsessive or anything, but I do want to respond a bit more to the anonymous comment on last Thursday’s post, which said (the comment, that is) “Eloqua is definitely a marketing automation and campaign management tool. MRM is not something Eloqua does now, but I would expect them to in the future.”

Eloqua 120

Eloqua Resource Management Marketing Automation Services Work Management 120

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 More significant, the company continues to have huge losses – it lost $34.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

ANNUITAS

APRIL 30, 2015

There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Author: Kathleen Hoehn @KathleenHoehn Marketing Automation Consultant, Eloqua for ANNUITAS.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

FEBRUARY 21, 2014

The client data, which of course is available only to the client who provided it, could be anything but is usually attributes such as account type, buying stage, and sales territory. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

ANNUITAS

JUNE 24, 2013

This obsession with marketing automation is not, of course, an isolated phenomenon … ask a B2B marketer to name a marketing technology and odds are they will shout out the name Marketo or Eloqua. News & Press'

Eloqua 100

Eloqua Press Marketo Marketing Automation 100

Customer Experience Matrix

JULY 31, 2015

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. That, of course, relates to the convergence of martech and ad tech into “madtech” that I've written about before. This puts them among the top 3 leaders in the small business sector.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Ledger Bennett

DECEMBER 18, 2019

Of course, the reality of delivering that equation, especially in larger, more complex B2B organisations is not quite so simple. The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. Can’t be so hard right? In principle, revenue generation is simple. Sell more stuff = make more money.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. Of course, there's more to these figures than just the industry size. The table below shows the results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

ClearVoice

APRIL 14, 2023

Some examples include Marketo, Eloqua, and Pardot. Of course, the tools that work best for you will depend on the specific KPIs you’re measuring and the data sources you need to integrate. Including email marketing, social media, and content marketing efforts. Business intelligence tools. Examples include Tableau and Power BI.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Customer Experience Matrix

JUNE 9, 2009

It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Avitage

MAY 2, 2012

We saw an opportunity to develop a best practice framework for B2B web site resource centers by examining existing resource centers from best in class companies such as Marketo, HubSpot and Eloqua; online publishers such as newspaper web sites; and other sites that manage large volumes of content (e.g. recipe sites).

Lead Nurturing 120

Lead Nurturing Resources Relevance Practices 120

Customer Experience Matrix

MARCH 3, 2009

Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Digital B2B Marketing

JANUARY 3, 2013

Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. When you make a marketing email look like an email from a personal acquaintance or a confirmation message, of course you get a better open rate and a better opportunity to make your pitch!

Practices 100

Practices Eloqua Best Practices Open Rate 100

Customer Experience Matrix

MARCH 16, 2016

Of course, it can also assign each person to the correct persona for each client. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. What does Mariana do with this information? These are cleaned, enhanced with company and individual data, and assigned personas.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JUNE 30, 2010

LoopFuse knows that, of course. But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Convince & Convert

FEBRUARY 27, 2015

While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Customer Experience Matrix

JULY 30, 2013

We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

NuSpark Consulting

AUGUST 23, 2018

Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Of course, you don’t just want leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Directive Agency

FEBRUARY 4, 2022

Those four are Hubspot, Marketo, Pardot and Eloqua. They have loads of free courses that teach you everything from the Marketing Automation side of Hubspot to the CRM side of Hubspot. And, they have customized training courses based again on what type of role you want to have. So, this is a great place to get started.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Buyer's Journey 80

Ledger Bennett

JANUARY 26, 2020

Of course, following up via each channel takes a lot of time and effort which is why some companies are adopting Artificial Intelligence (AI) solutions to lighten the load. To properly build an outreach strategy, it’s crucial to understand that each channel has its place in a coordinated Marketing plan. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Of course, you want some wiggle room to add intriguing new products that they may not know about. Of course, nothing is set in stone. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Of course, the value of such a system depends on the actual actions it makes available. Openprise also integrates today with Google Apps and the Amazon Redshift database.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Ledger Bennett

FEBRUARY 24, 2020

Of course, what’s available to us now are much richer data sets which allow us to drill down further into granular detail on a buyer persona, giving us more chance of striking an emotional connection than we’d have without that information. But then, we knew that. Other blogs that may interest you.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Ledger Bennett

MARCH 12, 2020

We’ve had countless messages and calls from clients asking what the best course of action is if an event has to be cancelled or attendees start to cancel as a result of Coronavirus risk. Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, none of this is your concern, Dear Reader. Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 9, 2015

The initial deployment is limited to Oracle Eloqua , which had the best APIs for the purpose, although Mintigo plans to add other marketing automation partners in the future. And of course this is just a pre-beta announcement. But, it’s still exciting to see progress past the traditional limits of predefined campaign flows.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Belkins

JANUARY 24, 2021

As an Eloqua study suggests, such an approach helped ten B2B companies enhance their close rates by 30% and have an 18% increase in revenue. Of course, a person’s job title matters, but it doesn’t guarantee successful closure. It allows for a significant revenue boost contributing to your business growth.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections four and five, Contagious Content and Persistent Progression (gotta love the alliteration of these titles), are the main course.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. For the business value, of course!

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Ledger Bennett

NOVEMBER 13, 2019

Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. As a result, the CRO can easily justify push back on any involvement in activity that doesn’t have a direct impact on revenue generation. The CMO is usually not so fortunate. But there’s a conflict.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40