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Leads are Hard 

ViewPoint

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently

If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date. For writers who want to hone their fact-checking skills further, there are a variety of courses available.

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Content Authority: Potential Measures of Authoritative Content - Whiteboard Friday

Moz

Well, if you think about a document, any kind of piece of content that we produce, the intention is that we're going to be answering the questions that our customers want answered. So the concept of information density would be the number of facts that can be extracted from a document versus the total number of words.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. There are, of course, many different ways to approach a content audit. The top reasons?

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. Take into consideration other popular sources like Wikipedia. an Excel document to help sort through the clutter. Save time trying to brainstorm different keyword variations.

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What Is a Blog, & Why Should You Create One

Hubspot

Alternatively, a woman named Kiki started a personal travel blog, called The Blonde Abroad , to document her travel experiences and provide readers with helpful tips and travel recommendations. He documented his travels in his now infamous blog, NomadicMatt.com. The Benefits of Blogging for Business and Marketing.

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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

The additional meetings required, the documentation, the framework creation, ABM training – the list goes on, and all these things are doing is using up more of your valuable time. Targeting key accounts for cross sell opportunities to make the most of the ‘low hanging fruit’. It’s not ‘ABM’, it’s common sense. But then, we knew that.