Biznology

SEPTEMBER 19, 2017

They’re just your driveway, your signage, your entrance way, your foyer, your window displays, and your showroom. Be sure to include all the content that you created before all the pivots and reinventions that you’ve make over the course of your company’s history. Google Always Chooses Deep Over Superficial.

Google 123

Google Press Domain Marketing Management 123

Biznology

AUGUST 1, 2013

I am more interested in Google Glass as a “heads up” display than anything else. I understand why every time I pick up my phone that I have to press the button to turn on the display and then enter my secret code–I will appreciate the password if I ever lose my phone. Same with email. Or a phone call.

Google 80

Google Terms and Conditions Press Display 80

Biznology

NOVEMBER 23, 2016

Expand your universe of display and social media advertising targets. Of course, the technique does not work for the John Smiths, but it did add another layer of names to the file. More touchpoints: target consumers during business hours, reach business people at home. Access hard-to-reach segments.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

AUGUST 19, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads (ANA). Of course, there is no reason why a business can’t have both. Mobile Apps vs. Mobile Websites is a topic that Mike Moran and I teach in on Online Course at UCI Irvine on Website Optimization. And many do.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

FEBRUARY 18, 2013

84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. The app was downloaded 1,300,000 times over the course of the campaign, and when the sales uplift was calculated, the campaign delivered an ROI of 2:1. 85% report an intent to raise their mobile budgets in the near future.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

OCTOBER 12, 2011

Of course, only people who care about that brand–or, more accurately, its value proposition–subscribe to their emails. Of course, don’t just make up any old story you feel like telling. Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Remarketing?

Ideal Customer Profiles 80

Ideal Customer Profiles Startups Search Marketing Marketing 80

Biznology

OCTOBER 15, 2015

We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display. Few recognize “ISIS” as a successful brand, but it is. ISIS continues to recruit new members from around the world.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

JULY 19, 2013

Of course, proximity doesn’t tell the whole story of local search. .” It’s really “What’s a good place to eat right near here ?” ” or “Find me an electronics store that’s close by.” ” More specifically, local in this sense has morphed from geography to proximity.

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Biznology

NOVEMBER 6, 2014

Internally, data was found on Excel sheets in the marketing departments and, of course, within the accounting department even though marketers couldn’t actually see or access it easily. Ever had your name displayed on the Welcome Board next to the reception desk? Some data was also recorded on the early CRM systems such as ACT.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Biznology

JUNE 30, 2015

The reason why I can never quite SocialOomph and always re-subscribe is because it solves a problem for me that I can’t solve with anything else: endlessly distributing evergreen content that my clients and I want and needs to share all the time, over the course of forever, with no end, across at least a few social media platforms.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 27, 2014

We looked closer to see if they included it in the headline, the supporting lines underneath, and the Display URL (all 3 would be a best practice!). We were surprised to find very big names on this list, since it’s best practice, of course, to tailor your ad copy to the keywords you’re bidding on (as much as possible.).

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Biznology

OCTOBER 12, 2012

Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia.

Paid Search Agency 80

Paid Search Agency Wikipedia Opinions Internet Marketing 80

Biznology

FEBRUARY 5, 2013

I would say it’ll win you more income, over the course of i’s life, as a free incentive on your website than it ever would as an eBook on Amazon.com. Additionally, you will only pay for the clicks as they are displayed to the visitors who have been to your sites at least once.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

JANUARY 26, 2011

Of course we would want to bid higher on any keywords that behaved more predictably, by showing ads more precisely. Of course, it's ROI that matters most. Second, increased safety in click fraud detection and the machine learning in content and display networks.

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

OCTOBER 22, 2014

Of course there are exceptions, but this is the usual way that most people operate much of the time. Your other webpage visitors cannot help but be impressed if you are willing to display the bad with the good. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

JUNE 24, 2013

Facebook just launched the ability to include images in comments—and of course, don’t forget that Facebook already receives over 300 million image uploads every single day. Of course, the need to put high-quality images online doesn’t mean you need to create them from scratch. Where possible, leverage existing assets.

Adwords 80

Adwords Mobile Advertising SEO Internet Marketing 80

Biznology

SEPTEMBER 26, 2016

The simple truth is that, due to the increased bandwidth, processing power, and HD or Retina-quality screens (to say nothing of the 4K displays starting to hit the market), content is getting way more immersive all the time. Of course, it’s not just content. What makes them so important? Let’s take a look. Coincidence?

Ideal Customer Profiles 80

Ideal Customer Profiles Bandwidth Emarketing Social Networks 80

Biznology

MAY 15, 2014

And, of course, you want it to look world-class without breaking your budget. Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Which means, of course, that they’re not really managing their sites. Sounds simple, right? Well… not really. Meager Images.

Marketing Websites 80

Marketing Websites Paid Search Agency Marketing Analytics Tools Mobile Marketing 80

Biznology

AUGUST 24, 2010

Of course, not everyone uses Twitter, but those who do might give you more attention there than anywhere else. Facebook - Like Twitter, not everyone is here but many are and it's a great venue to display subject matter expertise in short bursts, or to point people to other places where they can see and validate your standing in the industry.

Validation 80

Validation Intent Thought Leadership Wikipedia 80

Biznology

AUGUST 13, 2012

That’s a joke, of course. In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. It’s important to build your own channel within YouTube.

Advertising Channels 80

Advertising Channels Content Marketing Content Youtube 80

Biznology

APRIL 29, 2014

If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. This requires some training, of course, and something you’ve already offered to your team, but it also requires doting and appreciation, too.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Biznology

SEPTEMBER 26, 2011

I’ve proudly displayed it on the Biznology blog for years, but I’m thinking about taking it down from the site permanently, because I just don’t understand how this revamped algorithm is accurate. Google has probably spent a little more time on its ranking algorithm than AdAge, of course, and it is certainly more complex.

Google 80

Google PageRank API CAN-SPAM 80

Biznology

AUGUST 22, 2018

Of course, relevant and reliable data is significant. Although tables may seem not so exciting as other visual elements, they are excellent for displaying data. However, if you want the results of your work to be appreciated properly, the report should be impressive. Do Not Set Tables Aside.

Effectiveness 116

Effectiveness Tips Business Template 116

Biznology

MAY 27, 2014

The Short Story Long: According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

OCTOBER 15, 2013

Of course, there’s always been First Class, frequent-flyer programs, and the like; Clear me, Google, Clear me! Google is constantly tweaking the way it identifies, spiders, indexes, pre-caches, returns, and displays not only your content but everyone elses, too.

Paper 80

Paper Google Adsense Demand 80

Biznology

APRIL 26, 2018

are credited with creating the first rudimentary postal system , a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “ snow nor rain nor heat nor darkness from accomplishing their appointed course with all speed.” Persians in 550 B.C.E.

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143