Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Writing on the Web

JUNE 27, 2011

Here’s how to start a serial writing project (in list form, of course): Find an idea your readers want to know more about that will benefit them. The key, of course, is writing with the reader’s interests in mind, keeping it benefit-oriented. Share this on LinkedIn. Make a list of 5 main points. Blog this on Blogger.

Autoresponders 100

Autoresponders Digg Press Paper 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Of course, not everyone who follows you on Twitter sees all your tweets, and they never have.

Twitter 167

Twitter Digg RSS Television marketing 167

Writing on the Web

JUNE 30, 2011

We can also take the 8 articles and turn them into a series of autoresponder messages and call it a mini-course. This would be used to drive traffic to a landing page for selling a course or ebook or other program. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Autoresponders 100

Autoresponders Digg Buzz Landing Pages 100

Convince & Convert

JANUARY 18, 2011

And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. In social media of course, this sharing behavior is the coin of the realm. People say social media is unicorn, but it’s really just a horse. These are the ways social media is different.

Social Media 119

Social Media Media Digg Opt-in 119

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Of course it helps to have a sizable Twitter following, but the quality of your followers is much more important than the quantity.

RSS 100

RSS Digg Tagging Blogger 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Writing on the Web

MARCH 21, 2011

So of course having a sharing option is important if you want your post to be read widely, but the social validation of having a few tweets at the top is also a crucial psychological reinforcement that says: “this is a post that should be read!”. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

FEBRUARY 2, 2011

Obviously, of course, I promote KickStartCart , as the best, most comprehensive shopping cart and database management system on the planet. Share this on LinkedIn. I know that’s 4, but I can’t live without the Cart either! I love the Headway Theme for WordPress, and also highly recommend the Scribe SEO tool.

Tools 100

Tools Digg Blogger Work Management 100

Buzz Marketing for Technology

AUGUST 18, 2010

Also I am not seeing anyone really “killing it” with or in social media (sans Mark Zuckerberg of course). Share this on Linkedin. It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! see my post on Fire your Director of Social Media ). Tweet This! Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JANUARY 12, 2010

And then of course there was Mister Splashy Pants. Share this on Linkedin. They originally received 11,000 submissions in the competition to name the humpback whales they were tracking on their migration to the Southern Ocean, and then they narrowed it down to the final 30. Tweet This! Share this on Facebook. Share this on del.icio.us.

Digg 100

Digg Advertising Agencies Buzz PR 100

Writing on the Web

FEBRUARY 14, 2011

Of course, who wouldn’t? Share this on LinkedIn. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 5, 2011

– yes yes of course you are…). Share this on LinkedIn. You can appeal to their emotions, their sense of caring, and write content that is well-rounded and appeals to both the feelers and the thinkers. My challenge to you: take a look at the last newsletter or blog post you wrote. You are writing one regularly, aren’t you?

Digg 100

Digg Content Newsletter Buzz 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Share this on LinkedIn. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. What do they write to replace the lorem ipsom ?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 24, 2010

Well, of course it would. Share this on LinkedIn. Pradeep, has authored a book, The Buying Brain –Secrets for Selling to the Subconscious Mind.I loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Blog this on Blogger. Subscribe to the comments for this post?

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

SEPTEMBER 17, 2010

On a human level, it gives people a chance to see you and hear you, which of course goes towards building trust. Share this on LinkedIn. The end result is that I show up in web searches much more often than before I used video clips on the Web. It’s another way to get found. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

FEBRUARY 25, 2011

Of course, done improperly, it can also be a tremendous waste of money. Share this on LinkedIn. How can you improve quality scores to get a higher ad position at a lower cost? How can test to increase conversion rates while reducing the cost per conversion? Share this on Bebo. Subscribe to the comments for this post? Tweet This!

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. Share this on Linkedin. If you have any insights on how best to get there please share them. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Share this on Linkedin. Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Tweet This! Share this on Reddit.

Contacts 100

Contacts Tips Digg Social Media 100

Writing on the Web

JULY 12, 2011

Both, of course. Share this on LinkedIn. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you? Or do you make the copy interesting so people will be eager to read it and pass it on? And here’s how: Choose your keywords wisely. Blog this on Blogger. Share this on del.icio.us.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 7, 2010

Unless, of course, you’ve got a targeted audience of readers who lack mirror neurons and all signs of empathy. Share this on LinkedIn. Knowing that you need to make an emotional impact on your readers doesn’t tell you how to do it. Why do I say this? Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Of course, I ended up doing the same! Share this on Linkedin. This struck me recently at a concert I attended in Madison Square Garden where everyone around me was either texting, taking pictures or video taping (using their smartphone) the concert and sending to their friends. Tweet This! Share this on Facebook. Share this on Reddit.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

MARCH 4, 2010

At the time that I saw it and tweeted about it (of course) it really hadn’t hit me just how important this could be to any business. Share this on Linkedin. I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Did I forget to mention all of this is FREE!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Writing on the Web

AUGUST 20, 2010

As soon as he got here, of course it started working again. I also suggest you “come clean&# with readers, and when you haven’t got much else to say other than to recount your day, don’t be afraid to admit it…just kidding of course. Share this on LinkedIn. And Juan, the gardener, needed pool chemicals.

Blogger 100

Blogger Work Management Digg Buzz 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

APRIL 13, 2011

Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss. Share this on LinkedIn. And, a lot of work. Last month I helped a small business owner who sells car insurance for people traveling to Mexico. Blog this on Blogger.

Rules 100

Rules Content Digg Press 100

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

AUGUST 25, 2010

Of course, the truly nuanced subtlety is when you not only observe yourself thinking, but you feel yourself feeling ! Share this on LinkedIn. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Blog this on Blogger. Subscribe to the comments for this post?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 10, 2010

Don’t be silly, there are no easy formulas, of course not. Take a look at this diagram I whipped up with SmartDraw : Grabbing readers’ attention is the first step, of course. (By I’m feeling a little insecure right now, of course…;-) ! Share this on LinkedIn. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

DECEMBER 3, 2010

You want to of course do this on your blog but they are additional ways that you can do it on FB too. Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing? puts it in your status update while networked blogs puts an image and a summary of the post on your wall. Blog this on Blogger.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

JUNE 17, 2010

Of course, I didn’t believe her, but I’m a fair person. Completely free, of course. Share this on LinkedIn. The fun is just beginning. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! ET , I’m going to interview Suzanne.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on LinkedIn.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

SEPTEMBER 1, 2010

Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Share this on LinkedIn. A psychologist identified 558 emotion words, and determined 68% of them were negative, versus 38% positive. Clearly bad is stronger than good. Emotional Writing. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 18, 2010

The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives. Such processing of stimuli and information is repeated over and over in the course of our lives. Share this on LinkedIn.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 19, 2010

Of course, I couldn’t see this the first time I wrote the presentation, nor could I recognize it the next day. Share this on LinkedIn. As a result, the audience gets drowned in data, images, peripheral information, and confused about the message. I’m revising and throwing out slides and cutting it in half.

Process 100

Process Ning Digg Content 100