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Differentiate or die! It’s the digital marketing curse…

Biznology

0 (Photo credit: Wikipedia). While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. From a $5 course in ice cream making, a beloved, everlasting ice cream brand was born. 2) Ben & Jerry''s.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

There is very little to differentiate one from another. Fortunately, there are exceptions and some smart marketers are using technical articles to their advantage in order to establish thought leadership and rise above the competition. They are all headquartered in Houston, Texas, my backyard of course.

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

The problem is near-universal for professors who discover, upon assigning research projects, that superficial searches on the Internet and facts gleaned from Wikipedia are the extent — or a significant portion — of far too many of their students’ investigations. s no course that everyone takes, and thereâ??s

Education 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The SOC project conducted a similar technology inventory as part of its research, but this level of classification is not as useful for classifying large-scale projects because these projects perform many different task types using numerous tools over the course of their lives. Wikipedia uses community vetting in a different way.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

In order to appreciate the martech landscape, it’s useful to consider certain key shifts that have changed in recent years: Lower barrier of entry for software development – It’s never been easier to build software now that so many assets are available in an open-source format (rather than having to buy expensive development licenses).

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

These are tactics to fix issues or course-correct a slipping strategy. Of course, you’ll also have to make sure this content is unique—don’t copy and paste paragraphs between pages unless you have a darn good reason to. You’ll also need a degree of differentiation if you’re going to stand out in search engines.