Biznology
AUGUST 2, 2017
According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos. Like this post?
Tomorrow People
OCTOBER 31, 2017
Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. While those guys are more or less free from constraints in creating content (within reason, of course), you have to be aware of a whole raft of factors: Legal regulations. Responsibility.
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Content Standard
JUNE 27, 2023
That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.
Hinge Marketing
JANUARY 13, 2020
want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Because once you get your differentiators, then you’re also going to have to promote them. So, go to hingeuniversity.com/differentiation. TRANSCRIPTION: Hi.
Martech
MARCH 16, 2022
The tech, of course, facilitates your experience and provides a gateway to a memorable adventure—but it’s the emotional elements that build excitement beforehand and define the vivid memories you cherish afterward. The product/technology itself is, of course, easily replaceable (at a cost), but it’s a means to an end.
Hinge Marketing
JANUARY 27, 2020
?. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now we’re going to pick up with Step 4 in the differentiation, defining and refining your service offerings. TRANSCRIPTION: Hi.
Vision Edge Marketing
OCTOBER 11, 2022
This article shares a story that illustrates what it means to exceed customer expectations and provide a truly memorable positive customer experience that will result in customer loyalty and competitive differentiation. . Do Your Touchpoints Create a Differentiated Experience? . They said, “Yes of course.” We said, “Sure.”
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