B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. For the rest of my customizations, I relied on plug-ins: Blog Copyright by BTE to add a copyright statement to the footer. (I I couldn’t use that! But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” These are interesting findings, well worth public discussion.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

JULY 22, 2011

They’ve got it wrong, of course. When Joe Pulizzi talks about it , I’m ready to leap onto the barricades with him and raise the banner for personalizing and equalizing the relationship with customers through great editorial. But we should not be too quick to dismiss their reactions. They may be on to something.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

NOVEMBER 29, 2011

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Of course there are many uses and strategies for the social web, but at least with the businesses I work with, that is the biggest piece of advice I can give them.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” All that, of course, has changed. But one word that rarely shows up in such lists is editorial.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

SEPTEMBER 30, 2011

And that approach, of course, is a dead end for third-party publishers. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale.

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100