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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But I do find it interesting that reaction to Klout is so visceral, and that is of course because what it purports to measure is by definition personal.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

The obvious candidates are CRM vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. Microsoft is another possibility, although its Dynamics CRM is sold mostly to smaller businesses than the typical marketing automation system.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

To remove any doubt, he later clarifies that the “ customer engagement platform is the core system of record for marketing, just like CRM is the system for sales and Human Capital Management is the system for HR.” It will probably be harder for a marketing-owned system to integrate with customer-facing systems in other departments.

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New directions for B2B data-driven marketing

Biznology

For us B2B marketers, the world is changing about as fast as we can stand. The Internet of course, whose impact on business buying behavior has changed the game. B2B marketing is rarely the leader in advancing data-driven marketing techniques. Where does this all come from?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

CRM Systems. Database Marketing. Golf Courses and Clubs. Accounting and Billing Software. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. Digital Delivery. Distribution. Editorial Services. Email and Fax Services.