Writing on the Web

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SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

Worse, in some cases, they aren’t teaching writers about this in online writing courses. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics. Granted, this was a course for fiction and non-fiction publications and writers.

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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors. yes yes of course you are…). If you have been reading this blog for any length of time, you know that I “preach” the importance of keeping your readers’ needs in mind. So when I write, I picture my reader.

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

Of course you love what you do and the way that you do it. And of course you want to share it with the world. I say this with appreciation and understanding, really. If you’re a professional who’s been helping clients for decades, you know a lot and you know what works.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

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Great Blog Content: What Makes You Mad?

Writing on the Web

I took a few courses and studied what worked, copied a few writers I admired. I took courses. At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. Another myth bit the dust. Each time I got mad, I took action. I spent money to learn what I needed to learn. I hired people to help.

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Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?

Writing on the Web

I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Here are mine: Gmail, of course. Of course, this varies. My client’s blogs and sites where I manage their content marketing. Alltop blog aggregation site: My Alltop page. Harvard Business Review blogs.

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