WriteSpark

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White Papers: Refresh or Write Fresh?

WriteSpark

Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc.

Paper 120
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What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity. Can we get the writer to do a case study?".

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What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. Of course, other promotional avenues may be appropriate, depending on the customer and the marketing opportunity. Can we get the writer to do a case study?".

article thumbnail

White Papers: Refresh or Write Fresh?

WriteSpark

Of course, you may find some white papers that are so dated it''s better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. .* For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc.

Paper 120
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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates. You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter.

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

Of course, you could define the criteria in a way that will present your product in its best light. This help can be provided directly through charts or evaluation reports that compare your products to competitors (although it's important to comply with local advertising laws about this type of marketing material).

Planning 120