WebMarketCentral

NOVEMBER 3, 2009

Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

AUGUST 22, 2008

Of course, the policy choices of the new administration after November could swing things in either direction. In other words, the unemployment rate tends to be a lagging indicator. The fact that the jobless rate is now at a peak, while GDP growth is accelerating, may signal the end of a relatively modest recession.

Tagging 20

Tagging Trends Positioning Marketing 20

WebMarketCentral

AUGUST 1, 2008

And of course, the classic " I shot an elephant in my pajamas." It was a poster about using words and punctuation carefully, and while I certainly can't remember the whole thing now, I remember that among the example sentences were: Never break your bread or roll in your soup. Joe likes seafood better than his wife.

Tagging 20

Tagging Advertising Agencies Paid Search Agency Ad Agencies 20

WebMarketCentral

DECEMBER 14, 2007

The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

APRIL 17, 2007

LS: Of course, we market and promote our services online. Stay the course but realize tactics that worked yesterday may not work tomorrow. We work incessantly to ensure our client's message instantly resonates with their target market and is promoted online using integrated and economical awareness raising methods.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

AUGUST 1, 2008

It's almost like a syllabus for your own self-paced interactive marketing guru course. by High Rankings Advisor A look at the various options for getting SEO training, including online courses, in-person training at industry conferences, and customized training classes. Learning SEO and SEM - Where to Start?

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

MAY 14, 2009

There are exceptions, of course. (In fact, often when I encounter company names like the one in the second example, my reaction is, “Skip it. If you’ve picked a name that’s obscure versus erring on the side of clarity, that doesn’t bode well for other communications with your firm.”)

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

JULY 7, 2008

There has to be rationality in the decision, of course, but that doesn't mean any B2B buying decision is purely rational. Safety —keep your job, keep your company safe in a risky time, safeguard your department, avoid looking foolish, pick the most careful course of action, peer-vetted, proven, time-tested.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JANUARY 11, 2010

It's not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

NOVEMBER 23, 2009

100 Tips and Tools to Research the Social Web by Select Courses An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

SEPTEMBER 26, 2007

Of course with a lot of hard work, execution and some luck, we were able to win more customers. Combined with our customer relations efforts, we are also very aggressive in our lead generation activities, of course using webcasting as part of our marketing mix, tradeshows and public relations efforts.

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JANUARY 21, 2006

And of course, no industry is more dominated by one brand than computer operating systems, where all alternative operating systems combined don't generate 10% of the revenue of Windows. On the one hand, big brands still rule in many cases: Coke and Pepsi; Bud and Miller; GM , Ford, Daimler-Chrysler and handful of other large auto makers.

Cable 20

Cable Internet Marketing Amazon Rules 20

WebMarketCentral

MAY 21, 2008

Statistically, of course, the U.S. Sure, it's a difficult time if you're in the business of building new homes and a very tough period for anyone with "mortgage" anywhere in their corporate description, but the damage seems relatively contained. isn't actually in a recession.

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

OCTOBER 16, 2005

Consider messaging, medium and of course, budget. Discuss this up and down the authority change, to get the right people on board (and of course budget approval). Track your results in as close to real-time as possible, and make mid-course adjustments as necessary. Tweak as necessary. I: Implement. – make it happen.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

NOVEMBER 26, 2007

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!).

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

MARCH 4, 2009

There are many definitions of social media floating about of course, they just aren't consistent. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

OCTOBER 11, 2007

News release topics include new white papers you've produced (the findings, not the white paper itself), relevant commentary on recent news, results of studies you've done in the course of business, new ideas, how-to content posted to your site or blog—in short, any content that is relevant to your industry, of interest to your prospects, and that (..)

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JULY 8, 2009

Of course, it's also important to reciprocate. Following from the item immediately above, others are more likely to do the things you ask if you ask politely, and more likely to continue doing them if you also thank them. Which makes them look helpful. Clean up your place before inviting friends over."

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

JUNE 29, 2009

Of course, teenagers and forty-somethings had always possessed different knowledge, interests and attititudes. Still, those differences remained reasonably subtle for the next 150 years or so. They became much more apparent only in the last half-century. The term "generation gap" was first used in the 1960s.

Television marketing 20

Television marketing Tagging Education Youtube 20

WebMarketCentral

FEBRUARY 22, 2008

While Knol and Wikipedia may not be direct competitors in terms of style, the two do appear to be on a collision course for top billing when it comes to web queries." As Michael Estrin points out, "According to Hitwise , more than half of Wikipedia's traffic comes from Google.

Wikipedia 20

Wikipedia Social Networks SEO Tagging 20

WebMarketCentral

AUGUST 5, 2008

Contact should be personal (use the blogger's name, refer to the blog directly, act like you've been there before), compelling (tell a great story) and of course relevant to topics the blogger normally writes about. Contact the blogger as the next step.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MAY 18, 2009

Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. John Jantsch here shares his 10 favorites, including SlideShare , CircleUp (a group collaboration app), and Introductions, an app which "speeds the process of effective networking."

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JULY 30, 2009

A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. John Wanamaker 's observation that " “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” is still (largely) true.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

AUGUST 27, 2007

To maximize opportunities, the first email should be followed up with a second (unless the prospect opts out, of course), then ideally both a direct mail piece and phone call to those prospects who provide valid contact information.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JULY 23, 2009

That is, not every visitor will instantly become a lead, but there is value in other actions, such as subscribing to a newsletter or even simply visiting other areas of the site after hitting the landing page (and of course which pages they visit should be carefully tracked). Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 30, 2009

Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively. ; and finding an agency that has experience solving your specific type of challenge is sometimes more important than finding one with similar industry experience.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Certainly, trade publications still have value in delivering targeted audiences, but they no longer have a monopoly. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

OCTOBER 19, 2009

by HuoMah SEO Blog In this long guest post, Ben McKay starts off with the contention that "with market research, planning, implementation, creative flare, and an ongoing feedback loop of course, you can do just that –(SEO to draw the right kind of traffic) the same way you attempt to carry-out more traditional marketing campaigns."

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

SEPTEMBER 29, 2009

You can't really automate marketing, of course, any more than you can automate gourmet cooking or great painting. Here are six key points that surfaced from our conversation. Marketing automation" is a misleading term. Demand generation" is a better term, though still not precise.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

JULY 22, 2008

The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Of course, that doesn't take into account the perspective of the turkey farmer. Also, remember that there is no such thing as a free lunch.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

AUGUST 14, 2006

Paper catalogs have their drawbacks, of course. By relying on increasingly difficult and crowded opt-in email and search engine marketing, these retailers are missing a lot of potential business. They kill trees and are expensive to print and mail. But interactive technology is bringing new life to this old medium.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

JULY 6, 2009

Experienced SEOs know what these terms mean of course, but it's helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don't. In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

OCTOBER 27, 2008

StumbeUpon isn't just great for producing low-quality traffic surges, it also produces more high-quality links over time, which is of course great for SEO. Unfortunately, Ian was recently banned by StumbleUpon , so use this service very carefully.

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

MAY 20, 2006

The government, of course, knows where you work, what you do there, where you live, how much money you make, and how many kids you have. You can even buy lists of consumers based on their health status, hobbies, home value, and buying habits. government has access to all of that data and more.

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20