Marketing Interactions

FEBRUARY 20, 2022

At least not as a first course of action. We need to help our buyers recognize misguided self-diagnosis and correct course. The dictionary definition of problem is, “a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome.”. There’s wiggle room in that definition. Help them justify the fix.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Ranking 88

Marketing Interactions

FEBRUARY 17, 2020

Of course, it’s truly difficult to nail context if you haven’t done the work to understand your buyers and customers at different points in the life cycle. This is when train the trainer programs come into play, microlearning courses for quick wins, sharing user triumphs to encourage change, and more. Something is missing.

Work Management 96

Work Management Marketing Management B2B Thought Leadership B2B 96

Marketing Interactions

JANUARY 25, 2022

This requires a commitment to stay the course. Your buyers really need you to stay the course. You need to help them orchestrate their progress in solving the problem by making sure there are no potholes along their route. The entire route. Not a jerky, stop and start, switch horses in mid-stride, confusing one. Not one-off campaigns.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Marketing Interactions

JANUARY 30, 2017

Commitment is about staying the course. Otherwise it’s nearly impossible to stay the course. Applying compassion to our marketing programs can help marketers create experiences that are greater together than they are as standalones. Commitment: From Focused on the Short-Term to In It for the Long Haul. But then, neither is change.

B2B Marketing 73

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 73

Marketing Interactions

AUGUST 1, 2021

Of course, they exist as net-new customers. You can apply “brand” thinking and “demand” thinking to the entirety of the process. You need both. Here are a few reasons why: New buyers exist at both ends of the spectrum. But they also exist within customers.

Demand 69

Demand B2B Marketing Brand Identity Branding 69

Marketing Interactions

OCTOBER 8, 2020

Sales has these conversations as a matter of course, so consult with them to understand which objections need the most persuasion to overcome. — a user story for everything they create, it’s easy for sales reps to quickly identify what pieces work for who they’re talking to.”.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

OCTOBER 5, 2022

For retention programs – combine a compelling customer-like-them story that showcases a relevant value scenario/use case with a how-to-do-this-yourself demo or course. Another benefit is you can also use these assets for net-new account content—with the participants’ permission.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62