Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

JULY 17, 2013

This educational process replaces the old golf course method of developing trust. More and more decision makers are looking to educate themselves before making a buying decision, and it is through your content that they learn. The firm that does the best job educating them is often the one that wins the business.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

NOVEMBER 14, 2009

Upon commencing the plan it is essential to monitor reactions from every key connection and to every activity so course corrections, if needed, can be rapidly made. Keep in mind the contingency strategies you identified earlier and give some thought to what other tactical programs if any might be needed to support these contingencies.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

MARCH 27, 2010

Performing customer analytics takes process, tools, and analytical skills but the payoff is better targeted relevant interactions with prospects and customers in order to improve customer loyalty, profitability and of course your marketing organization’s effectiveness.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100