Everything Technology Marketing

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Fixing the Crisis in Marketing

Everything Technology Marketing

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Planning 100
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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

This educational process replaces the old golf course method of developing trust. More and more decision makers are looking to educate themselves before making a buying decision, and it is through your content that they learn. The firm that does the best job educating them is often the one that wins the business.

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Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan

Everything Technology Marketing

Upon commencing the plan it is essential to monitor reactions from every key connection and to every activity so course corrections, if needed, can be rapidly made. Keep in mind the contingency strategies you identified earlier and give some thought to what other tactical programs if any might be needed to support these contingencies.

Planning 100
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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Performing customer analytics takes process, tools, and analytical skills but the payoff is better targeted relevant interactions with prospects and customers in order to improve customer loyalty, profitability and of course your marketing organization’s effectiveness.