B2B Memes

NOVEMBER 3, 2011

” The entry consisted almost entirely of extracts from bad student writing, provided by a friend who teaches a university journalism course. A post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.”

Class 100

Class Paper Linkedin Course 100

B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

NOVEMBER 6, 2011

That’s a strategic exaggeration, of course. MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. No form of media is ever killed off by another. Rather, each new form of media transforms those that came before it, sometimes subtly, sometimes dramatically.

Paper 100

Paper Webinar Metrics Media Course 100

B2B Memes

OCTOBER 9, 2012

That, of course is easier said than done. The idea, as I see it, is not to privilege digital media over other forms, but to use a digital workflow to move seamlessly and efficiently from one format to another.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

MAY 2, 2011

We scanned the newspaper, but, of course, it told us only of yesterday’s events. But of course it was true, and we spent the rest of that horrifying day watching TV and scouring the internet. As we slept in our motel in early morning hours of January 15, the Northridge earthquake struck. We woke up about 7 a.m. Where, she asked?

Social Media 100

Social Media Media Twitter Social Networks 100

B2B Memes

FEBRUARY 27, 2012

Rather, they are active collaborators, interpreting, responding to, and mashing up that content—just, in fact, as the creator is doing. Are there differences between what you do as a content consumer and what you do as a creator? But these activities are the two ends of a continuum, and there is no clear dividing line between them.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

MAY 31, 2012

In the course of a wandering and inconclusive presentation on writing for the Web, one of my fellow audience members asked the room, “Does anyone here think SEO isn’t important?” But for any content creator, SEO (as most people practice it, at least) is the kiss of death. I was reminded of this at last week’s SIPA meeting.

SEO 100

SEO Google Search Marketing Optimization 100

B2B Memes

NOVEMBER 28, 2011

The downside, of course, is that the process is messy and prone to mistakes. They are no longer handed the finished product in the form of an article and asked to move along. For both reader and writer the change can be liberating, exciting, and rewarding.

Process 100

Process Product Media Validation 100

B2B Memes

JULY 15, 2011

In that case, of course, it’s not really early adoption at all, but a herd mentality. Those same people can perform valuable roles as implementers and trainers when their organizations decide to start using a new tool or platform. It can turn even the most promising new thing into an annoying fad, or worse, a disaster.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

MARCH 2, 2011

Content, of course. Though there has been plenty of lip service by the sales, marketing, and circulation types that largely dominate trade publishing, their real interest and belief in content has all too often been minimal. But now that advertisers no longer need publishers for distribution, what’s left to offer them?

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JUNE 30, 2011

What that means, of course, is they have to limit what their staff can think of as “personal” on their personal Twitter accounts. I’d guess because they want to have it both ways. They want their employees to be personal and authentic on Twitter—just not too personal or authentic.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

DECEMBER 16, 2010

The trick, of course, is to challenge your brand and your audience in a positive and constructive way—as good journalists have learned to do. In the old days of mass media and mass marketing, tough questions could be avoided.

Content Marketing 100

Content Marketing Content Paid Search Agency Education 100

B2B Memes

DECEMBER 8, 2010

Of course, daddy figures have a downside: if you want complete control, you probably shouldn’t do business with them. The iPad seemed to offer them a chance to grab back a big chunk of the control the Web was taking away from them. So should publishers turn their back on the iPad? Or should they simply accept Apple’s conditions?

Pricing 100

Pricing Price Course Media 100

B2B Memes

MARCH 1, 2012

Midway through the month, I noted a few of the things I’ve learned about Twitter and myself in the course of this challenge. Though I can’t say for sure whether my stepped-up activity is responsible for the increase in followers, I gained 45 in February compared with 29 the month before. I would add a couple more.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

APRIL 13, 2011

Where the Web is different, of course, and the reason why aggregation has become so popular, is that unlike the print versions, you don’t have to visit your local library, fumble your way through the stacks, and hope you can find the right issue of the magazine with the story you seek.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Advertising Agencies Content Marketing 100

B2B Memes

AUGUST 10, 2012

But of course Forbes is in DVorkin’s view anything but a traditional publication. But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.”

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 16, 2011

It’s possible, of course, that I overstated my case considerably, which one is wont to do when blogging. But people don’t always wind up back at the brand to read content. Like my commenter, I read a lot of content in my RSS reader.

RSS 100

RSS Content Brand Identity Branding 100

B2B Memes

MARCH 6, 2012

This example is not an error of fact, of course, but of emphasis and context. But is it highly relevant to a search for a camping spot? No one seems to think so. For a variety of understandable reasons, however, the search results live on. That’s why it’s hard to fix. Errors of fact should be, by comparison, easily righted.

Comparison 100

Comparison Blogger Cost Demand 100

B2B Memes

NOVEMBER 7, 2011

” Jobs, of course, was right. It’s not think the same , it’s think different. Think a little different, think a lot different, think different. Think differently ’ wouldn’t hit the meaning for me.” People who let the rules master them would say, oh no, it should be “Think differently.”

Rules 100

Rules Opinions Focus Group Trust Marketing 100

B2B Memes

SEPTEMBER 19, 2011

For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

MAY 9, 2012

I don’t know her, of course, but I’d guess the problem isn’t that she was being human or that she was being too personal. But doesn’t Sutherland’s oh-so personal reaction to the protestors prove the opposite, and that the dangers of being personal outweigh the benefits? I think not.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

OCTOBER 13, 2010

but cautionary (“of course, don’t expect to find a job”). Years ago, I applied not to journalism schools but the even less promising career route of graduate English programs. My college professors were encouraging (“follow your bliss!”)

Tagging 100

Tagging Media Planning Course 100

B2B Memes

OCTOBER 8, 2010

Of course, to nurture your brand, you have to market it. What that means, of course, is that the opposite is true as well: The record you leave on the social Web can benefit you just as much as it can hurt you. Be a social-media marketer. And you do that through the social web.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JULY 18, 2011

Modifications were still necessary, of course. I couldn’t use that! But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. If anything, the theme is almost too clean. In particular, the default version doesn’t allow for sidebars on individual posts.

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JUNE 26, 2012

Steve Buttry, in the course of reflecting on his own (transparent) habits of repetition, provides a good summary of the matter.). The controversy began with the Romenesko story last week that in a number of blog posts for the New Yorker , Lehrer had reused some paragraphs he had written for an earlier article in the Wall Street Journal.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

FEBRUARY 23, 2011

He’s right, of course. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. In the most recent comment yesterday , my friend and mentor Howard Rauch argued that excessive digital workloads are very real phenomena for B2B editors.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JUNE 22, 2010

A lot depends, of course, on the extent and nature of the ghost writing. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

MAY 11, 2010

For my lack of production, blame a combination of travel, special projects, and, of course, my lizard brain.) Three weeks ago, in my last post on this blog, I asked the question, “ Is B2B Ready for Corporate Journalism? “ My silence since then, alas, doesn’t mean I found the answer.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

MAY 26, 2010

Of course, it requires the blogger to care enough to offer such an incentive. By naming them in footnotes, he is rewarding them for finding errors. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. It also requires a thick skin, something many writers manifestly lack.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

MARCH 19, 2010

And of course, if I should happen to be doing something else at the time, I should probably wait until the next Thursday. The best times to post were between 1 pm–3 pm (after lunch) or 5 pm–7 pm PST (after work). To my lizard brain, the conclusion was obvious: only post on Thursdays during those two 2-hour periods.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

AUGUST 31, 2010

There’s a risk, of course, in drawing comparisons between your personal passions and B2B issues. Blank is an expert in B2B media, but would I read him as faithfully if I hadn’t come to feel I know and appreciate him on some personal level? Probably not. You may end up simply trivializing your topic as well as your passion.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

OCTOBER 8, 2011

In my ill-advised chemistry course, when we had the choice of solving a particularly complex series of computations by either going to the computer lab or sticking with our slide rules, I chose the slide rule. That connection first clicked into place a decade or so later, assisted by another Reed classmate.

Class 100

Class Rules Act-On Personalization 100

B2B Memes

FEBRUARY 1, 2012

No challenge is complete, of course without a few rules. If I tweet at least 10 times per day, how many more followers will I have, I wonder? My count as of February 1 is 255. Let’s see where I end up on leap day. Here are mine: Every day I must post at least 10 times on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

JANUARY 27, 2011

By 2000, of course, the die was cast, and the magazine began a long decline. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective. For us, there was nothing about commodity content that was incompatible with quality.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JULY 22, 2011

They’ve got it wrong, of course. When they hear words like user instead of reader , branding instead of reputation , or content instead of editorial , their writerly instincts tell them that accepting such language would be a sellout to the corporate world. But we should not be too quick to dismiss their reactions.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

AUGUST 9, 2012

You hope for reader reaction as well, of course (why else publish it?) But if you are creating your content for some other reason—to clarify your thoughts, to play with language, or to improve your skills—you don’t need your readers to validate it. but you don’t need it. However: be your own best reader.

Validation 100

Validation Content Blogger Social Media 100