Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Belkins

SEPTEMBER 20, 2019

That collective is researching you right now and every team member is interested in a different thing, from technology to cost. By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls. We arrange meetings at trade shows. But they do exist.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Webbiquity

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers. The Backup List ). Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Envy

AUGUST 31, 2017

The costs of such outbound marketing campaigns are often exorbitant and beyond the reach of most early stage startups. Apart from high costs, potential customers actively dodge outbound advertising. White papers are useful for explaining the innovative technology you’ve created in detail and the problems it solves.

B2B Marketing 108

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 108