Webbiquity

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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Using email marketing tools for automation rather than a weekly newsletter allows you to send time- or action-triggered emails to subscribers with the information they need to engage with your product or services. Guest post by Bibi Lauri Raven.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

B2B tech buyers most highly value product demos, factual product information, and free trials. Like gas, groceries, and pretty much everything else, the cost of professionally produced content is rising. of content distribution (up 15% from 2020), cost $8,279 on average (+31.5% Blog posts account for 12.8%

Research 350
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Nine Benefits of Using Social Proof in Marketing

Webbiquity

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews. Uncertainty.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Which skills can the team (marketing, sales, customer service, production, etc.) What steps can we take to speed up product development? Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. Product Adoption.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Here’s the equation: ROI is calculated as (Final Value – Initial Value) / Costs x100%. Interest in a specific product (if applicable) is excellent.

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How to Effectively Scale Your B2B Business: Five Points to Cover

Webbiquity

Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Existing customers are also 50% more likely to try a new product and spend 31% more. Consequently, your current clientele is ideal for testing new products, price models, or loyalty tiers.

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How the Tech Sector Has Adjusted to COVID-19: Five Findings from Research

Webbiquity

However, only 15% are responding with a large reduction in expenses, with 54% cutting costs overall. Tech Firms Are Focused on More Than Costs. Looking at how organizations are addressing business challenges stemming from COVID-19, it’s no surprise that cutting costs (at 44%) was the most popular response.

Research 332