Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. Misperception: Emerging markets are extremely cost-sensitive. Reality: A wide range of customer needs exist.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

AUGUST 20, 2013

Products advertised on TV are by definition mediocre.” ” “If your value is that you cost a nickel less than the other guys, you’re in a race to the bottom.” . “More people are listening to music today than ever before but the recording industry is toast. TV was invented to sell ads to masses.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

JUNE 29, 2013

If they continue to build better products at lower cost than we do, we should pay attention to that. Comment: Sort of a restatement of the results above, but it’s further evidence that companies in emerging markets are more adept at internalizing information from many sources.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

JULY 9, 2012

Companies that dominate technology industries tend to become so addicted to the products that made them successful that they fail to respond to changes in the market and are done in either by low-cost competitors or a platform shift. This disease is described in Clayton Christiansen’s 1997 classic The Innovator’s Dilemma.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. IT pros swap tips and tricks, review products and upload video tutorials. Members have posted more than 15,000 product reviews and created hundreds of discussion groups.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. That doesn’t have to cost a lot of money.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

DECEMBER 22, 2011

Most cost more than $1,500 fully loaded. In the category of Stuff That Has No Practical Value But Is Too Awesome Not to Own come products from WickedLasers.com. Many of this retailer’s products are simply super-bright flashlights, but a few might require FAA approval. They’re gorgeous, but they aren’t cheap.

Best Practices 50

Best Practices Budget Programs Tactics Course 50

Paul Gillin

JULY 29, 2011

They also have multiple presences within each channel, such as product-specific pages on Facebook. The cost of maintaining an effective presence is only going to go up as the market gets crowded, and it won’t be acceptable for only one in five companies to have meaningful measurements in place. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. 3 Low-Cost, Low-Risk Tips For Getting Started With Social Media. Be helpful and sales will come. The other 10% can be self-promotional. Don’t be silent.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. And I do, nearly every day. Think Like the Customer.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

SEPTEMBER 8, 2010

It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. Crowdsourced product development is far cheaper than hiring legions of engineers. Similarly, sales must evolve into more of a consultation and systems integration role.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. Each site contains frequently updated news about the region, but the portfolio is administered centrally for cost and quality reasons. Other than that, my pay has amounted to a couple of free lunches.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

JUNE 24, 2010

Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. Net profit.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2011

What’s that going to cost you? The cost variable is the level of technical skill you need. Do the math to figure out if it makes more sense to hire or freelance, remembering that a full-time employee carries less administrative overhead – but more overhead cost – than a loose staff of contractors. Media Dividend.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade is particularly critical of the cost-per-lead (CPL) metric that is commonly used to measure marketing effectiveness.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

DECEMBER 16, 2010

We used cell phones primarily for voice calls and content management systems less functional than WordPress cost a half million dollars. Weak products will disappear quickly from the market, and advertising won’t be able to save them. This will change the way we make decisions, and that will change nearly everything else.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50