Onalytica B2B

SEPTEMBER 6, 2017

Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Is your product category heavily influenced by key influencers? Influencer advertising – targeted social PPC adverts to influencers’ social feeds. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

FEBRUARY 22, 2017

While the long term results from influencer relations have the potential to be impressive, in a business world where results are demanded almost instantaneously, it is important to be able to justify the investment costs to senior management. “The harsh reality is that not everyone will get Influencer Marketing straight away.”

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

MARCH 9, 2016

Open source is the practice of granting universal access to a product’s design or blueprint, and allowing its redistribution, including subsequent improvements to it by anyone. By reducing the restrictions of copyright, open source significantly decreases the costs to the consumer and the creators of derivative works.

Lead Scoring 80

Lead Scoring Lead Ranking Work Management Brand Identity 80

Onalytica B2B

DECEMBER 2, 2015

Fintech firms see the advantages of leveraging large and loyal customer bases, experience with risk and regulations, a broad product set, established trust and the deep financial pockets of incumbent banking organizations. Harnessing these new technologies can reduce losses and costs while saving lives and increasing customer satisfaction.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

NOVEMBER 2, 2017

Financial compensation (pay influencers to promote your products/services). Employee-generated-content is valuable and cost efficient. Invite them to your program (Agree a formal value exchange as part of a program). Gifting/benefits (offer free samples or access and or other benefits for reviews). Sarah Goodall on employee advocacy.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

Red Bull, comes in a tiny can, costs a fortune and tastes disgusting. Demonstrate / promote your product. Some of the ways video can help you do this are: Broadcasting – one to many videos, profiling your product. René also introduced us to his model for video and content strategy and production. E.g. Webinars.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 27, 2017

Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. So, if working with an influencer on a transactional basis in which you front the cost prior to a campaign, there is the risk that you may not see a return.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

JANUARY 17, 2017

Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. Content Blue Marker.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

APRIL 6, 2016

This competitive landscape has led some manufacturers to cut corners before launching products, because adequate security testing is viewed as too lengthy and costly of an investment. ” Joseph Steinberg – Founder and CEO of Secure My Social.

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

MAY 6, 2016

It’s important that we focus on science driven innovation, but we also need to rethink how we validate new products & services within Digital Health. The challenge isn’t about the technologies, which are being developed at increasing speeds, with smaller footprints, and at lower costs.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

JUNE 2, 2016

“Renewables are no longer seen as an expensive alternative, but a cost-effective source of power that can save businesses and consumers money, and are, of course, a key lynchpin in stemming the risks from climate change. Despite the current two-year slump in oil prices, renewables have reached cost parity with conventional fuels.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100