LeadSloth

AUGUST 10, 2010

This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. There may be too much cost in the vendor’s business model (e.g.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

AUGUST 30, 2009

That made me think: aren’t benefits either cost savings, or increased revenue? I believe there is a good reason for this: costs savings with Marketing Automation are marginal. But let’s first take a look at efficiency and cost savings. Is productivity improved? Are there costs savings?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Interview with Terry Whalen from CPC Search.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 10, 2010

You probably also want to measure whether leads respond to your emails, and you want to input some cost data. I’ve seen some promising products, like YouCalc and GoodData (a client of mine), but it’s not as easy and comprehensive as Google Analytics is for Web Analytics. What I Want.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

FEBRUARY 17, 2010

Often, Customer Support is in a separate department, and it’s seen as a cost center. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Customer Support. Conclusion. Many of today’s customers interact with Social Media.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. And when you compare HubSpot’s monthly cost to hiring a SEO and a Social Media agency, it’s not so expensive at all.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100