KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Thanks to Google’s organic algorithm, these listings represent products and services users are most likely looking for when searching a specific keyword. Conclusion.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

DECEMBER 5, 2018

About 46 percent have already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs. In addition, more than 60 percent say that they use product demos to make a decision, while 50 percent rely heavily on user reviews.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

AUGUST 12, 2020

By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. It’s exceptionally powerful to remind and urge your audience that not only do you hold the product category they are looking for, but you also list a series of very specific brands and products for them to compare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

NOVEMBER 27, 2018

How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? You spend years building a brand, marketing a product, and then, with the click of a button, the name changes. Brand Continuity: The brand or product will be referred to across the web in many different ways.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

SEPTEMBER 21, 2017

B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs. research showed that B2B marketers were more interested in acquisition than retention, and it was costing their companies in the long run.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

JULY 17, 2019

By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers. In addition, 46 percent have likely already evaluated which solutions would fit well with existing partners, and 42 percent have collected information on pricing/costs.

Peer-to-peer 120

Peer-to-peer Purchase Research B2B 120

KoMarketing Associates

DECEMBER 7, 2017

Facebook is usually faster to update than a website, making it an easy way to notify customers about office closures, product announcements, or other news they may be interested in. Often due to wholesale pricing for product-based companies or the caliber of time needed for offered services, B2B companies don’t offer incentives or specials.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

FEBRUARY 12, 2019

B2B products are often more complex. Generally, B2C products are pretty straightforward. B2B services and products? They also get fairly low conversion rates: And usually, they have fairly high cost per actions: Cost per click is pretty high, too. Not so much. Just try to explain CRM software to your grandmother.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

DECEMBER 8, 2021

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. How many users sign up for your product, buy your service, or purchase a software plan? Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

AUGUST 7, 2018

They stripped everything down to its essence, from product lines to the design of individual products. Usually, usability tests are done for software products or websites. Everybody knows it costs more to find a new customer than it costs to keep a customer. What can you cut from: landing pages. email opt-in forms.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

OCTOBER 12, 2022

Then, select Product Links , then Google Ads Link : . Importing your GA4 conversion data into Google Ads helps you see GA conversion data in Google Ads and gives Google’s Smart Bidding feature access to more data about how users interact with your website, which can lower ad costs (and, hopefully, increase conversions!) .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

JULY 14, 2016

Cost: Free (1 account) to $399/month (150 accounts). Cost: $49 (10 accounts, 1000 queued posts) to $99 (25 accounts, 5000 queued posts). Cost: $19/month (3 social accounts) to $199+/month (unlimited social accounts). Cost: $99/month to $499+/month, depending on users and what you’re tracking. Cost: FREE.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Productive learning is only successful when prioritizing learning on a regular basis. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 2, 2020

Show your product in action. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers. B2B marketers – even technology marketers – can use this principle, too. This is a Facebook ad from the advertising expert Perry Marshall.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

AUGUST 18, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Product videos.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Showcase Your Services, Tools, and Products In Use. How can your product help save time and money for a potential customer? Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

JUNE 28, 2018

It might work for the likes of Coke, but most B2B marketers do not have a product that can serve an audience as wide as Coca-Cola’s. They buy our products and services, sure. They can range from free to low-cost options that are $20-50 a month, to enterprise-grade solutions that cost hundreds or thousands of dollars a month.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

NOVEMBER 30, 2017

Are you building links to improve visibility for a particular keyword theme or product offering? A cost effective way to find an initial list of links is to run competitive websites through free / trial resources hosted by commercial programs such as SEMRush , Afrefs , and Majestic. Revisit The Traditional Marketing Plan.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

MAY 25, 2017

While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. Take Out The Risk of Competitors Bidding in the PPC Landscape.

Activities 136

Activities Campaigns Branding Brand Identity 136

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. What percentage of the top (first page) search engine results include vendor-specific product or solution-based web pages?

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

AUGUST 2, 2018

Foregoing the planning phase will regularly cost a brand later in the process or, worse, in the results of the campaign. That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. “There’s an incredible urgency to skip the planning and get right to writing and coding a campaign.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

APRIL 22, 2020

In some instances, businesses switched email marketing to paid search and in other cases, budgets were shifted from one product line to another. When evaluating your budget, it pays to be flexible. Take the time to analyze where your money is best spent and move budget there. Enhance Customer Relationships.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

OCTOBER 23, 2018

There’s a long-standing problem with A/B split tests: They inflict a lot of opportunity costs. Let’s say you’ve just launched a test product, and you’ve got a brand new landing page to test. It costs $248. A bandit test attempts to get around this problem. Buy a book. Getting tired of all these split-testing projects?

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

SEPTEMBER 5, 2017

For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers. Productivity metrics are a start and consider the following examples: Growth in network (but particularly followers associated with target markets and audiences). Analyze Program Performance.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

OCTOBER 13, 2016

Using social media to create interest around your products or solutions is an easy first step into the sales funnel. Not only is social media cost effective but it also is effective in driving leads. According to Sprout Social : Social media marketing has reduced costs for 45% of businesses.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

DECEMBER 22, 2017

Every business needs IT to provide better information as a nervous system for making effective decisions and improving profitability.

Digital Transformation 120

Digital Transformation Marketing Management Advertising Agencies Efficiency 120

KoMarketing Associates

JUNE 7, 2016

Early adopters are realizing that success does not come easy – they are facing several challenges such as high costs, tool complexity and lack of internal expertise. No doubt, among marketers, there is a definite preference for products that are easy to implement and simple to use.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

KoMarketing Associates

MARCH 8, 2016

For example, if I can personalize a pair of shoes, why can’t I personalize a 1,000-page product brochure to just include products relevant to my business? Personalization is nothing new, but today, personalization is the cost of doing business, and that expectation isn’t set by the competition — it is set by our customer.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

KoMarketing Associates

NOVEMBER 20, 2014

This, in turn, affects several things: Your ad position is determined by your maximum cost-per-click (CPC) bid and by Quality Score – exclusively. If you are running a display campaign on a cost per impression model. The Benefits of Having a High CTR: Click-through rate is one of the most important factors in Google’s Ad Rank formula.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

KoMarketing Associates

OCTOBER 7, 2013

Cost per lead, cost per acquisition, or cost per sale can easily be defined with PPC. As a marketer, you would present the ads to an audience you know is interested in your product. You can even go so far as to show a banner ad of a product they were considering buying and offer them a discount.

B2B Marketing 120

B2B Marketing B2B Marketing Management Banner Ads 120

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. When it comes to sharing the right content, if your business has a highly technical audience, it’s worth the extra cost to have someone who’s more educated about the industry running your social media.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 4, 2019

Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. While this should not come as a surprise, having an ad show up for a competitor’s brand name can lead to the following results: Higher cost per click. Competitive Brands. Lower average position.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

APRIL 2, 2019

It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” 300+ million people come to Quora every month to prep, research, evaluate, ask for tips, and learn more about the world around them and that includes the products and services you offer.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JULY 2, 2019

An easy, visual summary of your results and progress that shows spend, MQLs, SQLs, and most importantly, cost. But note that one important piece of information missing in the CRM is the ad cost. You will have to bridge that gap either manually in Google Sheets, or automatically through products like AdStage.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120