Everything Technology Marketing
AUGUST 22, 2010
This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. With tighter segmentation, vendors can better satisfy customers and produce more revenue in shorter amounts of time, at lower cost.
Everything Technology Marketing
JULY 10, 2010
Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.
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Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. You want to be the source buyers are flocking to for this high-value content.
Everything Technology Marketing
JANUARY 31, 2012
Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial. What marketing areas are becoming relatively less important in 2012?
Everything Technology Marketing
OCTOBER 22, 2010
The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. They will spend 19.0% on marketing support materials, compared with 17.8%
Everything Technology Marketing
MARCH 14, 2011
2) Re-focus messaging from product to buyer While more direct access to the decision maker and buying authority may simplify the decision process to some extent, it requires marketing to better understand the underlying business problem the cloud solution is solving.
Everything Technology Marketing
OCTOBER 10, 2010
SEGMENTATION CRITERIA Here are some examples of dimensions that can be used for segmentation: Value Drivers Are companies using your solution to reduce cost, increase revenues, comply with mandates, protect assets, improve agility, reduce risk? Especially for solutions that can solve different problems and meet different objectives.
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