Crimson Marketing

APRIL 14, 2015

Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Operational metrics – cost per lead and leads per rep. What new products should we develop? How can we best acquire new customers?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick, VP of Marketing and Products at content performance marketing platform BrightEdge, spends his days figuring out how marketers can rise above the clutter of the web to determine what really drives performance. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

DECEMBER 16, 2013

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. The focus has also changed from large one time long term purchases to smaller cost saving investments. Avoiding high risk situations at all costs will be the game.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

DECEMBER 12, 2014

In a study asking entrepreneurs about their email marketing strategies and testing, respondants reported seeing open rates of 50-70% after including effective subject lines and mentions of free products. Email marketing can lower costs. The overwhelming effectiveness of email marketing does not translate to a high cost of operations.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

OCTOBER 6, 2014

” “Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies. That involves articulating trade-offs and options by measures such as cost, time, and priorities.” ” The CMO/CIO relationship is more natural than many of us think. .

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” ” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

DECEMBER 3, 2014

By studying the attributes of the existing 401(k) plan customers, they were able to find “look-alike” companies, and target their 401(k) offering to them, reducing their cost of sales, and increasing their revenues. Domino’s and Paychex couldn’t offer more dissimilar products and services. Marketing Technology Product Marketing'

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

APRIL 7, 2015

Adaptive Automation: A key benefit of programmatic advertising, says Keith, is the power it gives brands to simultaneously test multiple campaigns, measure results against pre-determined objectives and adjust on the fly to achieve the largest effect at the lowest cost. . TubeMogul is a software company focused on brand advertising.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 12, 2014

As a member of the Plex Executive team, Melin plays a key role in the company’s Go-to-market strategy and is responsible for the strategic direction of all marketing initiatives, including brand, demand generation, product marketing, corporate communications and operations.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

JULY 9, 2014

A new product launch for which Verizon created 100 super customer advocates through early engagement. The SaaS based Lithium social customer experience platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

FEBRUARY 28, 2013

The true cost of remaining anonymous, then, might be irrelevance.”. Product Marketing' This is the clearest statement yet from Google (which tends not to be very clear) highlighting how authorship is becoming extremely relevant in search results on Google. What is your B2B company doing to take advantage of it?

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JUNE 17, 2015

One of the biggest issue to content efficiency is production: More than nine in 10 marketers cited meeting task deadlines as the most inefficient area of their content marketing efforts. 90% saw content production increase. 90% of #B2B marketers saw production increase by using a #contentmarketing platform Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

OCTOBER 27, 2015

Thanks to cloud computing …you actually can track every single user now and it’s very cost effective.” As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. .

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 25, 2013

A lot of researchers rely on driving the costs of research down, to get as many data points as they can – cheaply. But when you probe deeper, by asking open-ended questions, you discover that the thing they care most about is that the product never fails. After all, it’s the insights you are looking for, not the data.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. You’re launching a new product; introducing a new service to your core offerings; targeting prospects and new customers. Comparison of products or services with your competitors. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JULY 24, 2014

The days of marketing as a necessary cost center are numbered. CMOs and Marketing VPs need to step up and take responsibility for revenue production. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience. By 2011 Paychex’s cost per acquisition (CPA) was rising.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JANUARY 29, 2014

How much would it cost you if your conversions dropped 40.1? . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers not to buy? Link directly to featured products from your emails — don’t make them search your site. Social Media Today ).

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100