Buzz Marketing for Technology

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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Internet resources on information overload and productivity. NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Skip to Content Home Login. Entries RSS.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Think about it: how do things like the existence of hidden shipping costs, lack of early shipping cost estimates, out of stock items and lengthy registration forms affect your overall conversions? Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Offer free shipping promotions.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

ROI of Social Listening – what’s the ROI of not listening to your customers – most likely it more than the cost of Social Listening. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation. To get a copy of the slides or to listen to the replay, please click here.

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The Return of the “Marketing Mix”

Buzz Marketing for Technology

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Almost overnight- or so it seemed- behavior patterns changed.

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Getting Big Data to Actually Work

Buzz Marketing for Technology

A modern data warehouse is different – employing new technologies, products, and approaches. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. Lower costs, more revenue – a perfect combination! Results : Support calls dropped by 28% (Lower costs!).

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5 ways to use social media for solution marketing

Buzz Marketing for Technology

The answer is always a bit different depending on the product or service. Lower costs and increased revenue – a perfect combination! Over the course of a year, this is comparable to having hundreds of relevant, contextual ads out there for your brand, at a fraction of the cost of traditional PR! So there you have it.