B2B Memes

OCTOBER 9, 2012

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. A Lesson from the Digital Productivity Terrorists. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

OCTOBER 9, 2012

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”. A Lesson from the Digital Productivity Terrorists. Try This Test.

Advertising Mediums 100

Advertising Mediums Distribution Efficiency Course 100

B2B Memes

JANUARY 27, 2011

Early in my career I was the editor of an industrial product tabloid magazine. Consisting almost entirely of brief descriptions of new products, it was scarcely a glamorous publication. Though many of the products we wrote about were mundane, we made sure the descriptions were readable, accurate, pertinent, and objective.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

JANUARY 20, 2011

Moreover, asked Milner, “is the ultimate stakeholder necessarily editorial, or marketing, or could it even be the technology department, which may ultimately own the cost of social media?”. Thinking of social media in terms of control simply doesn’t work. You might make your point, but you won’t hear everything you should.

Social Media 100

Social Media Media Conference Social Marketing 100