Avitage

JANUARY 12, 2016

Indeed, we see significant opportunity for companies that develop business level content strategy to create breakthrough results in terms of: content quality, relevance and engagement; delivery times and availability, much lower marginal content costs, as well as overall improvements to competitive advantage and customer experience.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

APRIL 17, 2016

Primary Sales Performance Success Requirements Sales people, managers and organizations need the right: Mindset — Beliefs, Attitudes Competency — Skills, Techniques Knowledge — about markets, buyers, business problems, how to sell, products, etc.

B2B 120

B2B Sales Cycle B2B Sales Marketing Prospects 120

Avitage

APRIL 7, 2016

By changing your content process for strategy and operations you can leverage resources and assets, accelerate production time to real-time, and scale outputs without compromise. But there is little thinking or discussion about content process change. My thinking is influenced by the re-engineering experience in the 1990’s.

Process 120

Process Content Customer Surveys ROI 120

Avitage

MARCH 17, 2014

They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 strategic enterprise goals: Revenue growth — especially (..)

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

Avitage

AUGUST 8, 2017

.” I have written, useful high-value content is a strategic business imperative in this digital era because it is a primary driver of: New customer acquisition and profitable revenue growth Marketing and sales productivity and lower selling costs Data acquisition about customers and buyers (DBL) Consistent, exceptional customer experience.

Content 120

Content Gartner Acquisitions Custom Publishing 120

Avitage

FEBRUARY 24, 2016

They have a good understanding of the problem and it’s impact or cost on the business (reason to change). What they are looking for relates to your product or service category in the market. They know they have a problem. They understand generally what they need to solve the problem.

Trigger Marketing 120

Trigger Marketing B2B Sales Marketing Prospects High Quality Lead 120

Avitage

JUNE 11, 2012

What distractions and un-intended costs will you face? And, what are the true costs? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? Will the useful life be longer than 4 months? We find it useful to think in three broad quality categories.

Video Marketing 120

Video Marketing Cost Webinar Metrics Resources 120

Avitage

APRIL 1, 2016

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience.

Acquisitions 120

Acquisitions Sales Cycle Content B2B Sales 120

Avitage

SEPTEMBER 14, 2012

In both cases demand for video content had become a priority as well as a concern because of the cost. The first thing these marketers wanted to talk about was new technology platforms that support video production. Their perceptions of video use cases were based on their current point production approach to […].

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

SEPTEMBER 14, 2012

In both cases demand for video content had become a priority as well as a concern because of the cost. The first thing these marketers wanted to talk about was new technology platforms that support video production. Their perceptions of video use cases were based on their current point production approach to.

Buy 120

Buy Video Marketing Paid Search Agency Demand 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Too many people are stuck thinking of video as high production value, traditional production techniques and cost. ” Quick, what images come to mind?

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Too many people are stuck thinking of video as high production value, traditional production techniques and cost. ” Quick, what images come to mind?

Video Marketing 120

Video Marketing Bandwidth Mobile Marketing Cost 120

Avitage

JUNE 13, 2012

With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. Of course, this has huge implications on resources, development times, content quality and costs. Select methods that can meet these frequency, scale and cost requirements. But what do you do next?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Avitage

JANUARY 24, 2016

The post Elevate B2B Content Strategy to Business Level Execution appeared first on Avitage.

Marketing & Strategy 120

Marketing & Strategy B2B Business Content 120

Avitage

MARCH 29, 2016

There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! If you sell the way you did 10 years ago, you don’t need a sales content strategy. Digital era buyers want to conduct research to prepare for conversations with vendor reps.

B2B Sales 120

B2B Sales Marketing & Strategy B2B Content 120

Avitage

JANUARY 28, 2016

Content is a primary driver of top business objectives and outcomes: New customer acquisition and organic revenue growth Sales and marketing productivity and efficiency, and lower selling costs Acquire data on customers, buyers […]. These new realities have made content a strategic imperative of the business.

ROI 120

ROI B2B Content Urgency Marketing 120

Avitage

OCTOBER 30, 2014

Publishers think in terms of setting up and executing a process to continuously acquire inputs to a different kind of production process. For smaller companies, or […] The post Why Content Creation Isn’t Everyone’s Job appeared first on Avitage.

Multi-Channel 120

Multi-Channel Content Opinions Education 120

Avitage

NOVEMBER 21, 2012

“We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut?

Video Marketing 120

Video Marketing Cost Business Product 120

Avitage

OCTOBER 21, 2012

Knowing that we need volume production, how do we do it? How do we make decisions about the value versus the cost of 200 videos? His next step is to explain how volume production will work. Publishing Production: Knowing that we have to produce videos in volume provides a context for organizing the work.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Avitage

OCTOBER 21, 2012

Knowing that we need volume production, how do we do it? How do we make decisions about the value versus the cost of 200 videos? His next step is to explain how volume production will work. Jim, I have been putting together the key points that the executive team needs to understand about a volume video production process.

Advertising Channels 120

Advertising Channels Planning Video Marketing Custom Publishing 120

Avitage

JULY 23, 2012

There is a tendency to rely solely on new tools or technology to provide efficiency and productivity enhancements. A rich history, and many models, demonstrate that process change is often the key to execution and cost related breakthroughs. Marketers should take heed. What do you see as the underlying causes of your primary.

Content 120

Content Guidelines Consulting Planning 120

Avitage

SEPTEMBER 5, 2012

It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions. Many credit the productivity boom of the dozen years that followed to this shift. Video is a critical content format for marketers to leverage. But video has been inherently difficult to produce.

Video Marketing 120

Video Marketing Fulfillment Mobile Marketing Demand 120

Avitage

SEPTEMBER 5, 2012

It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions. Many credit the productivity boom of the dozen years that followed to this shift. Video is a critical content format for marketers to leverage. But video has been inherently difficult to produce.

Video Marketing 120

Video Marketing Fulfillment Mobile Marketing Demand 120

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. With a fundamentally different process, the challenges and constraints of the traditional, “point production” model can be resolved, while at the same time improving content effectiveness.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Avitage

JUNE 12, 2012

The traditional video production process and techniques have a clear role for many video purposes. This is in service of the ultimate objectives of quality video with lower costs. In short, this requires thinking and planning beyond an initial “point production” objective, with the aid of a content strategy.

Video Marketing 120

Video Marketing Planning Segmentation Education 120

Avitage

APRIL 9, 2012

We all feel the perception from buyers that, to them, all vendors and their products look pretty much the same (undifferentiated value). Our CRM monitored sales process reveals protracted buying timeframes (longer sales cycles and higher costs). The most useful support you received was probably event support. But if you.

Demand 120

Demand B2B Sales Sales Cycle PR 120

Avitage

JUNE 12, 2015

But most executives have never given serious consideration to customer content as a business asset.

ROI 120

ROI B2B Content Acquisitions 120

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

.” This IDG Enterprises report is the result of a survey of 1,025 IT decision makers to “to gain a better understanding of the role content consumption plays in the purchase process for major technology products and services.” My first observation is this is the estimated spend.

Allocation 120

Allocation Webcast Curation Content 120

Avitage

MARCH 7, 2012

Failure to provide support could result in haphazard creation efforts of poor quality content, frustrated constituents, reduced productivity, hidden costs — in fact the risks can be significant. To make this a positive, efficient, contributing effort with positive results, these “new producers” require support.

Content 120

Content Domain Acquisitions Efficiency 120

Avitage

JANUARY 11, 2018

The opportunity cost of sales productivity and effectiveness trumps content costs. While research indicates 65% of the content created by marketing for sales is never used by sales, the situation is in fact much worse. The adverse impact of missing sales content that was never created is undocumented but significant.

Content 120

Content Paid Search Agency Marketing & Strategy B2B Sales 120