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DECEMBER 7, 2023

it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. Implement marketing automation that doesn’t require “experts” Hidden costs. You subscribe to a “free service” only to later realize the features you really want cost extra.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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SEPTEMBER 25, 2023

Product marketers who develop go-to-market strategies and positioning. The costs of poor sales and marketing collaboration When this constant blame game and lack of collaboration is the norm, not only is the work environment less pleasant, the organization suffers.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Blocklists can also include keywords or products to exclude from campaigns. What is Cost Per Acquisition?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 6, 2023

For example, say you provide B2B products and services. Try using SMS to offer exclusive pre-release access to a product, or deep discounts for loyal customers. Alert B2B customers of software or product renewals or of critical product changes. Any brand can use SMS as a direct relationship building channel.

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SMS Advertising Mediums Work Management Marketing Management 187

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MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. If you’re concerned about the rising cost of operating your marketing automation along with increasing complexity, check out our free marketing automation assessment tool.

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Marketing Automation Services Budget Programs Generation Cross-Selling 193

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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) and which content and tactics you need to engage them. A successful B2B marketing automation strategy should include KPIs that define what success looks like.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216