Marketing Craftmanship
NOVEMBER 22, 2023
Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic The old saw, “Cheap is dear” rings true when it comes to newsletters.
Marketing Craftmanship
NOVEMBER 18, 2013
For example, to quantify the tangible value of PR, it could be beneficial for the profession to conduct research that compares the long-term stock price volatility (or beta ) of public companies that include PR in its senior level decision-making process against those companies that do not.
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Marketing Craftmanship
NOVEMBER 9, 2018
Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. Each issue involves a frustrating hunt for timely information of genuine interest.
Marketing Craftmanship
OCTOBER 14, 2014
One example of effective B2B intrinsic selling involved Phibro Energy’s introduction of energy derivatives…which enabled large companies to manage price risk related to gasoline, jet fuel and heating oil. Create Tools to Engage Prospects.
Marketing Craftmanship
MARCH 21, 2014
Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage. MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. REALITY #2: Your Clients, Prospects and Referral Sources Care about Themselves.
Marketing Craftmanship
JUNE 23, 2014
In the early 1990s, Highlander Consulting was engaged by Phibro Energy to help introduce energy derivatives to Chief Financial Officers at corporations with substantial exposure to fluctuations in oil, gasoline and jet fuel prices. As part of an integrated marketing strategy, management legend Dr. Peter F.
Marketing Craftmanship
APRIL 29, 2013
Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3 rd party, but those firms can pay a bigger price, in terms of brand damage. MYTH #3: A Newsletter is a Cost-Effective Marketing Tactic. Each issue involves a frustrating hunt for timely information of genuine interest.
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