LeadSloth

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Will Marketing Automation Be Free?

LeadSloth

Land grab is common, where vendors lower prices to get customers on board. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Because the cost of offering a free version is low, other vendors may also want to create a free offering. Will Other Vendors Follow?

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Abandon Your Marketing Automation System!?

LeadSloth

In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. So there are lots of useful add-ons available at a nominal price. One thing is sure: in the new situation the monthly cost will be about $200, down from well over a thousand dollars.