Industrial Marketing Today
SEPTEMBER 2, 2012
Somehow, they assume the web designer will take care of content creation and the cost is included in their proposal for designing the site. My first reaction is to tell them, “Don’t expect me to discount my price because you made a bad decision to begin with.” So choose carefully by asking the right questions.
Industrial Marketing Today
MAY 22, 2012
Manufacturers and industrial companies need to be mindful of differences such as: Ability to show different pricing levels depending on the type of visitor. Industrial sales are different from online consumer retailing and so the e-commerce experience has to be different too. Digi-Key – Electronic components distributor.
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Industrial Marketing Today
MAY 1, 2012
For example, “We have XX years of customizing solutions for the ABC industry and offer the lowest price.” It is easier to justify the premium you charge against the total cost of ownership. Now you can talk value instead of the customer pushing back on price. Prove it – are you always the lowest bidder?
Industrial Marketing Today
DECEMBER 7, 2011
They have usually shied away from trade shows because of the cost and the difficulty in getting proper attention due to the sheer size of national/international shows. This allows them to address cost issues, along with design and quality issues, and to get quality products to market faster at a lower cost.
Industrial Marketing Today
MARCH 23, 2012
This is who should be talking to web development companies about their capabilities and prices. Don’t task an admin assistant to call around for prices and fill out a spreadsheet. Ask for web design proposals that detail full scope of work, delivery milestones and total cost of the project.
Industrial Marketing Today
JULY 2, 2012
Generating better qualified leads at a lower cost and reducing wasted resources on RFQs that are not a good fit for you. They can move up the value chain by offering CAD/CAM related services to OEMs that are always looking for ways to reduce production costs and shorten the time to market their products.
Industrial Marketing Today
JUNE 8, 2010
Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.
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