Digital B2B Marketing

NOVEMBER 8, 2012

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Inbound really is more cost effective today and early adopters are reaping the benefit.

Inbound Marketing 100

Inbound Marketing Cost Barriers Sample 100

Digital B2B Marketing

JUNE 7, 2011

Advertised Price: Free. Real Price: Your Reputation and Influence. Judging by the $1 to $10 per month price tags for a number of tools, outside of business accounts, it isn’t very much. A number of tools and services are available for the cost of social promotion. Drive traffic and increase our advertising revenue.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JANUARY 24, 2012

How do you reach the mass of influencers cost effectively? Turnkey solution, from outreach to tracking, will deliver allow marketers to continue buying this reach for a price. The challenge is: How. How do you identify them, engage them, and track them? How do you do it at scale?

Peer-to-peer 100

Peer-to-peer Cable Outreach PR 100

Digital B2B Marketing

MARCH 7, 2013

The vast majority of enterprise B2B marketers will not change the conclusion that the cost per lead from banner campaigns is simply too high to stomach until other alternatives have been maxed out. With CPMs often below $2.00, price alone makes a huge difference. The Fine Print. It is dirt cheap. One Last Time.

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

APRIL 9, 2012

Production Quality for B2B Videos Top notch production and creative quality is not critical, however with the number of relatively low cost applications available today, there is no excuse for production values that detract from your message. Recent prices have been included where available.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

APRIL 11, 2011

Pricing across media channels will be in equilibrium when the last dollar spent has the same impact in every channel. Reduce transaction costs of online advertising, so more dollars directly drive results. Neither are new channels, yet spending on newspapers is 3.3x TV spending for every minute spent.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

OCTOBER 15, 2013

That translates to lower cost, but also lower average traffic quality. But with the right content, Reddit has the potential to deliver an interested and engaged audience at a lower cost than almost any other social outlet. Of course, you can take this approach with a list rental as well, although often at a significantly higher cost.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100