Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
Chris Koch
JANUARY 29, 2010
Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Trouble is, we take a one-price-for all approach to our content. Make no mistake; buyers understand the prices behind marketing content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
MAY 21, 2010
come at a price. It costs us money to produce this stuff, and therefore our consumers must pay a price. That price is personal information, company information, and buying intent. Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come
Chris Koch
JUNE 18, 2010
When Zane started out, he faced competition from much larger bike shops, so he couldn’t afford to compete on price of the product. Watch the video and you will come away inspired to rethink how you relate to your customers and what your true costs are in serving them. At a 45% margin, that translates to $5600 in profit.
Chris Koch
MARCH 12, 2010
They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Customers rely on these companies to deliver reliability and quality at a low price. Social media reduces the incremental cost of content.
Chris Koch
FEBRUARY 7, 2014
But the high cost of computing power at the time meant that the machine offered no cost advantage over human beings. In 2014, key patents on the most advanced laser-sintering 3D printers will expire, further fueling competitive pricing in the market. The cheapest 3D printers cost as little as $1,000.
Chris Koch
MAY 5, 2014
What has kept musicians and inventors in the basement for all those years wasn’t the promise of financial reward (though that certainly helped), it was that the costs of producing and distributing the thing they wanted to do were just too high for them to bear on their own. The Costs of Production Approach Zero for Everything.
Expert insights. Personalized for you.
100 
Let's personalize your content