Buzz Marketing for Technology
AUGUST 10, 2009
And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement – the Cost per Advocate model will need to be born. Cost per Acquisition (the old CPA) has been around since the dawn of the internet. The stronger the profile of an individual the higher the price it will be to reach them.
Buzz Marketing for Technology
SEPTEMBER 12, 2012
Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
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Buzz Marketing for Technology
JUNE 5, 2013
On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers are using various pathways to find you; if they see conflicting product descriptions or huge price discrepancies between channels, they’re likely to lose confidence in your brand and look elsewhere.
Buzz Marketing for Technology
MARCH 25, 2010
In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company.
Buzz Marketing for Technology
MAY 11, 2009
What the Ford design team decided was to cut the cost of the car for the market, one example of this was to only provide power windows for the front two windows – but what they overlooked was someone in India who can afford to buy a $15,000 car typically has a chauffeur – so the chauffeur got the power window and the owner got nothing!
Buzz Marketing for Technology
DECEMBER 8, 2010
And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! Email this to a friend? Share this on Facebook. Tweet This!
Buzz Marketing for Technology
DECEMBER 12, 2012
Many holiday retail consumers use their handheld devices to compare prices and promotional offers. During the last-minute holiday rush, shoppers who are reassured their precious presents will arrive in time are more likely to buy—regardless of pricing wars. Hopefully you’re planning to deck your site out in a fun, festive style.
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