B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. Cost-Basis Pricing. But with cost-basis pricing, you may be leaving money on the table.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JANUARY 13, 2016

Approaching your marketing in a one-by-one tactical approach is not cost-effective. You may end up asking for something that is not cost effective, not necessary, or not feasible because other critical tasks need to be done with or before it. But, one-time pricing is usually much higher than on-going client work.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 13, 2015

The cost was what he was used to spending when he was in a corporate marketing role, but it wasn’t in the small business’s budget. Plus, the small business was a CPA firm that was sensitive to pricing because of their profession! An understanding of your company and industry. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

APRIL 24, 2013

Value-based pricing has been used for years because B2B marketers realize that their ability to differentiate from the competition drives pricing. Selling on price, for example with a cost-plus pricing approach, is not as profitable. Market the Value of Your Solution. Educate Prospects about Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

SEPTEMBER 18, 2015

But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. For these companies, a decision to buy their product would probably come down to price, unless a buyer could discern a material difference in the product. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 11, 2011

If your competitors are weak, and you are strong, you could win by attacking them directly with the same products and pricing. If you have a new way of doing things or a new way to cut costs and offer your product or service at a lower price, you could flank your competitors and establish marketshare before they can make similar changes.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 12, 2012

Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. A great example of industry marketers understanding this and completely changing the way they market is the car industry. Search Engine Algorithms Change (Constantly).

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100