ANNUITAS

OCTOBER 5, 2023

It’s Only as Good as the Data… Salesforce made two important announcements at Dreamforce aimed at making the use of AI more effective regarding the results and insights from conversational AI, but also for the continued development of a more broad and cost-effective data backend for Salesforce customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

NOVEMBER 15, 2021

Increased opportunity/lead cost efficiency. Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. When utilized correctly, they have a huge impact on qualifying and converting leads, resulting in a lower opportunity cost. ? Inside sales provides: ? Faster time to qualify.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

APRIL 19, 2022

Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. The cost – and the competition – to enter these channels will only be growing from here on out. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

JANUARY 31, 2024

Thus, spending on go-to-market should be viewed as an investment — one with a longer-term, ongoing return — instead of a current-period, linear cost. Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. This model holds most costs constant across the two approaches (e.g.,

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130

ANNUITAS

FEBRUARY 4, 2014

The reality is that in not doing so, they are producing less than stellar results and it is costing them time and money in the long run. Interviewees told us that they end up spending two to three times the initial startup cost — and between 12 and 18 additional months — designing and managing transition. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

ANNUITAS

JUNE 26, 2014

Nothing is better than an in-person meeting, and if you can connect with a few of your vendors or customers while you are there it is worth the price of the ticket. Don’t waste the money it cost to get you to the event in the first place. Don’t go if you can’t be present-. Don’t be that guy.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

MARCH 22, 2011

Not having transparent pricing or clear comparison tools is often the issue here. But sometimes the answer comes down to determining the cost of NOT doing something. ROI has a cost and a return element that often misses the opportunity cost. This also needs to be considered when looking at marketing accountability.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100