Biznology

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Good news for business — costs of B2B video production content is at an all time low!

Biznology

This is timely news for businesses because the cost of getting quality video production technology, like cameras and editing software, has significantly come down in cost. So now that options are at their highest and costs are low, should businesses be looking at the cheapest option? Have any suggestions for others?

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Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price. It’s real-time price bidding.

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How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. So, lowering the price just communicates a lack of confidence in the value. Think about it.

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Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. The post Cost areas that make up a business video marketing communication appeared first on Biznology.

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5 Low-cost tools that make content creation easier

Biznology

Over the years, I’ve tested out some free and low-cost content creation tools. Granted, you can’t see the competitiveness of a term unless you subscribe to KeywordTool Pro (the minimum cost is $48/month.) Prices for CoSchedule start at $10/month. Here are five of my favorites: Headlines by AppSumo. Like this post?

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. To get pricing, you must either sign up for a demo or contact their sales team.

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How do marketers manage their tech stack?

Biznology

This is a less-common situation, but marketers in this situation tend to have a hodgepodge of components that don’t really work together well, or they have chosen one vendor (usually it is Adobe) that integrates everything, but for a very high price. High costs. Mix and match. Poorly-integrated components.