Anything Goes Marketing

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

providing multiple touring options that enabled us to do what we wanted. being as flexible as possible.

Cost 100
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Sealing the Deal: Your Landing Page

Anything Goes Marketing

Essentially, the more relevant your Adword keywords and text ad copy are to your landing page content, the less costly your keywords will be as it lowers the minimum bid price. This article also describes how to improve your Google Adword " quality score ". Nothing too new in the article but it's well written and an easy read.

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Email Tools and Forrester's Best & Worst of Email Marketing

Anything Goes Marketing

Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.

Forrester 100
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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

I won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. Here’s the good part – besides the cost savings we enjoy, the story gets better. Enter Wind Mobile into the picture.

Service 100